Category: Strategy
Marketing Strategy & Planning
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]
B2B Customer Segmentation with Firmographic Data, Demographics & Geos
How to segment B2B Customers? Every business and marketing team needs to understand their buyers, especially in Business-to-Business (B2B). It’s not enough to know who is a good fit or […]
Product Market Grid Example – Marketing Edition
The Product Market Grid was developed by Igor Ansoff in 1957 and first published by Harvard Business Review. I also published a post on what the Market Product Grid is […]
Market Product Grid Explained from a Marketing Point-of-View
The Market Product Grid, or also known as Igor Ansoff Matrix, is a Business Growth Strategy framework that helps a company define growth strategies in relation to the risk level. […]
Sit Scheduler for more Efficiency
What is a sit scheduler? If you are looking for a course schedule for the Stevens Institute of Technology, you are wrong here. However, this efficiency technique might help you […]
