Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
Bid Multipliers and Bid Adjustments: How to Optimize Your Ad Campaigns
What are bid multipliers? Bid multipliers or bid adjustments are important tools that can help you optimize your advertising campaigns. The terms can be used interchangeably. Bid multipliers are a […]
Google Ad Grants: How NGOs Can Leverage $10,000/Mo in Free Advertising
Google Ad Grants is a program that provides up to $10,000 per month in free advertising to qualified non-profit organizations. This can be a great way for NGOs to increase […]
Optimizing campaigns with Facebook ads dayparting
How to set up dayparting for Facebook ads? Dayparting needs to be adjusted in the ad set of your Facebook campaign and requires the setting of a lifetime budget. What […]
CTR Manipulation: Influencing Click-Through Rate for Better Results
It’s no secret that click-through rate (CTR) is a key metric for gauging the success of any online advertising or content campaign. However, it can be difficult to influence and […]