Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
The 5 principles of advertising
What are the basic principles of advertising? Advertising activities are subject to five principles: Truth, Clarity, Originality, Effectiveness, and Profitability. Especially the first two, truth and clarity, can have legal […]
Ad Visibility and Ad Viewability
What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]
What is Frequency Capping?
Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]