Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
Delete Facebook Pixel from Business Manager and your Website
The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]
Google Ads Experiment to A/B Test Campaigns and Landing Pages
What is an experiment in Google Ads? An experiment in google ads is a form of A/B testing. You can test multiple variants like landing pages, bidding strategies, or an […]
Squarespace Facebook Pixel Tutorial – Without Coding
You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]
LinkedIn Funnel: How to build a lead generation campaign that converts
It’s not just about the number of leads but also the quality. LinkedIn’s advertising targeting capabilities are very unique and especially effective for B2B marketers. For this blog post we will break […]