Chatbot Evaluation

How to evaluate your chatbot marketing?

The Chatbot Evaluation Guide Chatbot marketing should be evaluated on the operational performance but also the overall investment/ROI. That means analyzing the chatbot engagement and conversion rates on the operational […]

what is Chatbot conversational marketing

Ultimate Guide to Chatbot Conversational Marketing

What is Chatbot Conversational Marketing? Chatbot Conversational Marketing is the promotion of services and products via chatbots. The bot functions conversationally in providing information and guidance on websites, social media […]

How to create and market a content offer

Create and Market a Content Offer in 3 steps

What is a Content Offer? A content offer or lead magnet refers to a content piece that is provided in exchange for contact information. Lead Magnets fall into the category […]

Lead Scoring Model explained

Lead Scoring Models Explained

What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]