Category: Marketing Automation
Marketing Automation
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
5 Tips to leverage the HubSpot tracking code for marketing automation
The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]
How to send automated emails in Mailchimp with the free account (Sequence Hack)
Mailchimp is a great beginner’s marketing tool. It has evolved from Email Marketing to Landing Pages and full-on Marketing Automation solutions for every price tag. https://youtu.be/XgU_QPXP4dw However, when looking at […]
FunnelCockpit Review 2024: Is the All-In-One Platform Right for You?
If you are wondering if FunnelCockpit is the right solution to increase your lead generation and conversion rates by implementing full-funnel solutions, you are in the right place to figure […]
ClickFunnels Webinar Funnel: Your Quick and Handy Guide
Webinars are a great medium to capture leads and engage with your audience. In fact, reportedly, webinars have a conversion rate of 55%. A ClickFunnels webinar funnel is a great […]
Mastering B2B Lead Nurturing: Strategies, Campaigns and Examples
What Is Leading Nurturing? Lead nurturing means developing or acquiring leads that are likely to become buyers, but aren’t there yet. For lead nurturing to be successful, the process should […]
Leadfeeder Review: Features, Pros, Cons, and Alternatives
Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads. With over 60,000 paid users, including Eventbrite, […]
Unbounce Vs. Clickfunnels: Which generates more leads?
The world of marketing has changed dramatically. With the advent of social media and the rise in popularity of email marketing, it’s no longer enough to simply have a great […]
ClickFunnels Review: Is It Still Worth It in 2024?
The ClickFunnels founders, Brunson and Dickerson, were frustrated that it took weeks, several teams, and a massive budget to build one website. The duo wondered if it was possible to […]