Welcome Back 2 Marketing School
Back 2 Marketing School
Every Day is a School Day
About Back 2 Marketing School
This blog is a side project from me – Sascha. I’m a full-time marketing consultant at SH Media with 9+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.
All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.
CPA Calculator
Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.
ROAS Calculator
Return on Ad Spend. Compare and mange paid media campaigns.
Conversion % Calculator
Website conversion rate calculator. Coming soon.
What is an SEO Keyword Gap Analysis and how to make it work for you?
Everything you need to know about Squarespace sitemap.xml files
Squarespace Speed Optimization for better user experiences and SEO
What is an SEO Keyword Gap Analysis and how to make it work for you?
Pros and Cons of the Different Types of Digital Ads
Delete Facebook Pixel from Business Manager and your Website
What is an SEO Keyword Gap Analysis and how to make it work for you?
SEO-Friendly Content Brief Template with Semantic Keyword Research
Updating old blog post for SEO FAQ