Welcome Back 2 Marketing School

Back 2 Marketing School

Every Day is a School Day

About Back 2 Marketing School

This blog is a side project from me – Sascha. I’m a full-time marketing consultant with 7+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.

All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.

Our mission is to
Cost per lead calculator icon

CPA Calculator

Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.

Return on Marketing Investment Icon

ROAS Calculator

Return on Ad Spend. Compare and mange paid media campaigns.

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Conversion % Calculator

Website conversion rate calculator. Coming soon.

YouTube Video Google Ads Guide

How to run YouTube Video Ads

What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds…