Welcome Back 2 Marketing School

Back 2 Marketing School

Every Day is a School Day

About Back 2 Marketing School

This blog is a side project from me – Sascha. I’m a full-time marketing consultant with 7+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.

All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.

Our mission is to
Cost per lead calculator icon

CPA Calculator

Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.

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ROAS Calculator

Return on Ad Spend. Compare and mange paid media campaigns.

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Conversion % Calculator

Website conversion rate calculator. Coming soon.

Pop Under Banner

What is a Pop Under Banner?

Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up…
Real Time Bidding 101

Real Time Bidding 101

What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold,…