Welcome Back 2 Marketing School
Back 2 Marketing School
Every Day is a School Day
About Back 2 Marketing School
This blog is a side project from me – Sascha. I’m a full-time marketing consultant with 7+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.
All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.
Conversion % Calculator
Website conversion rate calculator. Coming soon.
What is the Visibility Index in SEO and Why Does It Matter?
Ubersuggest vs SEMRush: Which SEO tool is better?
Media Planning 101: How to Create an Effective Media Plan
Keeping up with the newest trends in physician marketing
Everything you need to know about One Pagers in Marketing
13 Websites and Tips for Free Images to Use for Your Marketing
Demio vs. WebinarJam: A Brief Comparison Guide