Welcome Back 2 Marketing School
Back 2 Marketing School
Every Day is a School Day
Featured Post
About Back 2 Marketing School
This blog is a side project from me – Sascha. I’m a full-time marketing consultant at SH Media with 9+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.
All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.
CPA Calculator
Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.
ROAS Calculator
Return on Ad Spend. Compare and mange paid media campaigns.
Conversion % Calculator
Website conversion rate calculator. Coming soon.
Geotagging Marketing for Local Businesses
NoIndex NoFollow SEO Use Cases
Backlink FAQs and Terminologies
What is the difference between CPM and eCPM in marketing?
How many ads should be implemented per ad group?
What does CPX in marketing and advertising mean?
5 ways on how you can uncover your buyer personas reading habits
Best Practices for Virtual Webinar Marketing