Welcome Back 2 Marketing School
Back 2 Marketing School
Every Day is a School Day
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About Back 2 Marketing School
This blog is a side project from me – Sascha. I’m a full-time marketing consultant with 7+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.
All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.
![Cost per lead calculator icon](https://back2marketingschool.com/wp-content/uploads/2021/09/Cost-per-lead-calculator-icon.png)
CPA Calculator
Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.
![Return on Marketing Investment Icon](https://back2marketingschool.com/wp-content/uploads/2021/09/ROMI-Calculator-Icon.png)
ROAS Calculator
Return on Ad Spend. Compare and mange paid media campaigns.
![Landing Page conversion rate icon](https://back2marketingschool.com/wp-content/uploads/2021/09/Website-Conversion-Rate-Calculator-Icon.png)
Conversion % Calculator
Website conversion rate calculator. Coming soon.
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How to utilize paid, owned, and earned media in digital marketing?
Everything you need to know about Gated and Ungated Content