Welcome Back 2 Marketing School

Back 2 Marketing School

Every Day is a School Day

About Back 2 Marketing School

This blog is a side project from me – Sascha. I’m a full-time marketing consultant at SH Media with 9+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.

All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.

Our mission is to
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CPA Calculator

Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.

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ROAS Calculator

Return on Ad Spend. Compare and mange paid media campaigns.

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Conversion % Calculator

Website conversion rate calculator. Coming soon.

NoIndex NoFollow

NoIndex NoFollow SEO Use Cases

The terms NoIndex and NoFollow keep popping up in search engine optimization. In this post, I explain – in plain English – how these terms affect your SEO results. What…
Backlink FAQ

Backlink FAQs and Terminologies

How do backlinks work? Search engines like Google read the code of a website. In the HTML code links are written as follows: <a href=”https://domain.com/slug/”>Anchor Text</a> Href means that it’s…
Blog Feed Format

What is the blog feed format?

If you are looking for the daily themed crossword answers, the blog feed format abbreviation, the correct answer is RSS (Really Simple Syndication). But if you are a fellow marketer…