How does video boost SEO results?
To fully understand how video may boost your organic page ranking, it helps first to know what SEO is.
Search engine optimization aims to increase a website’s traffic by improving its ranking on the search engines’ results pages. The better your website ranks in search engine results, the more people will be able to find it when they search for anything related to your business or industry.
If you are aware of this, you will likely make measures to improve your SEO. Perhaps you’ve written niche-specific blogs and articles after doing extensive keyword research. A technical SEO specialist or SEO project manager may have been brought in to ensure proper indexing and crawling of your sites.
But you may not realize that videos can greatly improve your search engine rankings. If you want people to discover and engage with the videos you’ve worked so hard on creating, you need to provide search engines with the information they need.
So that more people will gladly come onto your next video, let’s peel back the often-obscure veil that is SEO.
Here are the top seven tips you can use to enhance your videos for SEO.
1) Make Your Title Count
The title is the most prominent piece of text that is displayed on search engine results pages (SERPs). It’s great that you’ve thought of a crafty and catchy title for your video, but don’t overlook the importance of including some keywords that describe it.
When your video title includes more information on the subject being covered, it will be more likely to come up in search results. Search engine results titles are often shortened to 65 characters or less, so it’s crucial to include the most relevant information towards the beginning of the title.
2) Include Some Chapter Breaks in Your Video
Creating chapters is a must for your video’s SEO.
When a video is broken up into chapters, it’s easier for the viewer to go to a certain time. In the case of lengthier videos, this is beneficial. Chapters separate video information so viewers can browse, skip to a particular point, and replay crucial portions without scrolling through the video.
Each video’s chapter may be compared to a header. It provides a direct link from the search results page to the destination the user is seeking.
Doing keyword research can help you rank for chapter titles as well. If you include a section title in a chapter, Google will cut it off and let you rank for that phrase.
You may easily add chapters to your video with the help of an online video editor.
3) Get Your Video Content Transcripted
Since search engines can’t “see” videos, transcripts are essential for them to understand the context. Transcribing videos for search engine optimization purposes is crucial as it improves your search engine rankings by providing Google with additional data about your videos.
You may upload a video to YouTube, and it will be able to decode the bytes and interpret the information, including the dialogue. A transcript may assist search engines in better comprehending the speech in your video if you have personally transcribed it.
Always offer more context than less when uncertain.
More importantly, having a video transcript available makes your work more accessible, which is something that should always be at the forefront of any creator’s thoughts.
4) Good Thumbnails Are Essential
When your video is indexed, the user who is doing the search will be shown a thumbnail image of it. Because of this, it must be interesting, engaging, up-to-date, and visually pleasing.
It is more vital that your thumbnail has editorial virtues than that it has good aesthetic quality. If you want more visitors to click on your information, ensure the thumbnails are interesting enough for them.
When there is a greater amount of user involvement, the performance of SEO will increase. It’s also worth remembering that an image thumbnail will always generate more traffic than a generic video symbol or a text link that says “click here for video.”
5) Produce Videos of Exceptional Quality
People you are attempting to reach are interested in seeing videos made by professionals that solve their problems. Video hosting providers are always seeking new ways to promote new content, and one of those ways is high-quality videos.
The quality of the video is crucial since it may affect the amount of time people spend viewing it and the frequency with which they come back. A high-quality video will be visually pleasing and would make viewers want to watch it over and over again.
Videos that get a significant amount of positive feedback in the form of likes, shares, and comments will climb higher in the rankings. The algorithm recommends it to those most likely to view it and distributes it on other visual channels like YouTube discovery.
Don’t forget to make sure that the videos are both relevant to the niche you are in and interesting to the audience.
6) Add Relevant Hashtags to Your Videos
When combined with properly optimized titles and descriptions, a hashtag serves as the topping on the cake.
When you use the right hashtags, your videos will be categorized, your audience will have a simpler time finding your content on social networking platforms, and the visibility your videos will get will be increased.
7) Consistency Is Key
You can’t get abs with one workout. Persistence and commitment are crucial.
Provide value and rank for several keywords that relate to your target audience. See how well your material performs.
There’s no denying the financial potential of video content. Millions of videos are seen every day by users across several platforms. A talent pool is now quite stiff on the side of those who make videos. However, a well-thought-out video SEO plan may help discover your videos by the right people.
Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany.
After leading the demand generation for a 100+ million company, he decided to venture out on himself. He’s now helping clients to attract and convert more leads and customers.
His main focus are SEO, paid media & marketing automation – all with the focus to tie marketing campaigns to revenue.
Sascha has been featured in industry publications.