Tag: How-to
Everything You Need to Know About LinkedIn Social Selling Index
LinkedIn isn’t just a website to find jobs anymore. It’s transformed into the top business social media platform in the world. According to Statista, LinkedIn will have 828 million users […]
Quickly boost conversions with Buying Intent Keywords
Understanding the mindset of someone browsing the internet brings you closer to delivering what they need and accumulating success for yourself. Familiarizing yourself with customers’ keywords is the best way […]
Skyrocket Your Conversions with Advanced Lead Nurturing Workflows
As you probably know, most leads aren’t typically ready to make the purchase right away. However, with a lead nurturing workflow, they’ll be ready to buy in no time. So, […]
How to Create & Measure Revenue-Driven Lead Nurturing Email Sequences
As a marketer, it’s crucial to have a successful lead nurturing strategy in mind. Lead nurturing emails are one of the most effective ways to convert captured leads into customers. […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]
Master B2B Marketing Attribution: Best Practices and Tools for Success
B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]
Understanding Marketing Attribution Models to pick the right approach
Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]
Is first touch or last touch the best single touch attribution?
Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
