Welcome Back 2 Marketing School
Back 2 Marketing School
Every Day is a School Day
About Back 2 Marketing School
This blog is a side project from me – Sascha. I’m a full-time marketing consultant at SH Media with 9+ years of experience in the digital marketing world. My main focus is the so-called Lifecycle Marketing. It essentially means that marketing has touchpoints at every stage of the customer journey: attracting them to the website, building relationships, converting the visitor to a lead, nurturing the lead until she becomes a customer, and later on an advocate for your brand.
All these touchpoints require SEO, Content Marketing, Performance Marketing, Email Marketing & Automation, as well as data to constantly improve. With B2MS I want to share my knowledge and experiences and help as many marketers and business owners as possible.
CPA Calculator
Calculate and forecast your Cost-per-Acquisition and Cost-per-Lead.
ROAS Calculator
Return on Ad Spend. Compare and mange paid media campaigns.
Conversion % Calculator
Website conversion rate calculator. Coming soon.
Updating old blog post for SEO FAQ
How to use Google Search Console for Keyword Research
How to find search terms vs keywords vs search queries for your ad campaigns and SEO
How to use Google Search Console for Keyword Research
How to find search terms vs keywords vs search queries for your ad campaigns and SEO
Updating old blog post for SEO FAQ
How to use Google Search Console for Keyword Research
How to use Surround Sound Marketing in 7 easy steps