Complete LinkedIn industries list

Complete LinkedIn industry list in Campaign Manager

LinkedIn is the largest social network for business contacts. Businesses are divided into industries, which consist of main categories and subcategories. Currently (as of May 2022), there are a total […]

Pop Under Banner Definition

What is a Pop Under Banner?

Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up […]

Real Time Bidding 101

Real Time Bidding 101

What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold, […]

How to allocate advertising budget

How to allocate advertising budget effectively

The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. First of all, it must be defined how […]

SEO and SEA alignment and differences

The working relationship between SEO and SEA

SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]

10 Google Ads Optimization tips

10 Google Ads Optimization Tips

Google Ads can be created and optimized at different levels. I look at optimization in the time horizon (short, mid, and long-term) although all optimizations have long-term valid adjustments. It’s […]

Ad Budget Calculation

Calculate your ad budget correctly

As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]

Hotel marketing

Hotel marketing tips to welcome more guests

Did you know that according to a study by Statistica, the hotel website is the number one booking platform for babyboomers in the UK? Even 14% of UK’s millennials and […]