Tag: Paid Media
Paid Media, Performance Marketing, Advertising and Pay-per-click (PPC) Insights
Leadfeeder Review: Features, Pros, Cons, and Alternatives
Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads. With over 60,000 paid users, including Eventbrite, […]
Unbounce Vs. Clickfunnels: Which generates more leads?
The world of marketing has changed dramatically. With the advent of social media and the rise in popularity of email marketing, it’s no longer enough to simply have a great […]
Complete LinkedIn industry list in Campaign Manager
LinkedIn is the largest social network for business contacts. Businesses are divided into LinkedIn industries, which consist of main categories and subcategories. Currently, (as of February 2024), the LinkedIn industry […]
Quickly boost conversions with Buying Intent Keywords
Understanding the mindset of someone browsing the internet brings you closer to delivering what they need and accumulating success for yourself. Familiarizing yourself with customers’ keywords is the best way […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]
Media Planning 101: How to Create an Effective Media Plan
What is media planning? Media planning is the process of creating a strategy to reach your target audience through various forms of media. This includes reaching potential customers through TV, […]
SEMRush vs. SpyFu Comparison
Trying to fight your way through Google’s ranking is becoming increasingly difficult. Fortunately, several search engine optimization (SEO) tools have made this task more possible. We’re talking about SEMRush and […]
Match each Google Ads autobidding strategy to the right campaign goal
The table below details which autobidding strategy matches best with each campaign goal. It is important to match each autobidding strategy to the right campaign goal to maximize your advertising […]
How to run YouTube Video Ads
What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]
How does Google Ads generate Responsive Search Ads? (Full Guide)
How does Google Ads generate responsive search ads? Google Ads generates responsive search ads by mixing and matching headlines and description lines that have been provided. What are responsive Google […]
