SEO and SEA alignment and differences

The working relationship between SEO and SEA

SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]

Geotagging Marketing

Geotagging Marketing for Local Businesses

What is geotagging? Geotagging is the process of attaching geographic latitude and longitude coordinates in the metadata to media files. Often, geotags are added directly from a mobile device. Geotags […]

NoIndex NoFollow SEO Meta Tags

NoIndex NoFollow SEO Use Cases

The terms NoIndex and NoFollow keep popping up in search engine optimization. In this post, I explain – in plain English – how these terms affect your SEO results. What […]

Backlinks FAQ answered

Backlink FAQs and Terminologies

How do backlinks work? Search engines like Google read the code of a website. In the HTML code links are written as follows: <a href=”https://domain.com/slug/”>Anchor Text</a> Href means that it’s […]

why are thumbnails important in marketing

Why are Thumbnails Important

The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]

Internal Link Analysis

Easy SEO Internal Link Analysis & Audit

An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]