Category: Content Marketing
Content Marketing Strategies and Tactics
Content Marketing is part of every marketing strategy – direct or indirect. Keep up to date with trends and how-tos.
Lead Magnet Ideas for Photographers and how to market them
Photographers often forget email marketing is a lead generation channel in their marketing mix. Direct bookings, Instagram followers, or even YouTube subscribers are common. Most photographers also have a website […]
How to utilize paid, owned, and earned media in digital marketing?
Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]
Everything you need to know about Gated and Ungated Content
What is gated content? Gated content is any type of content that can only be accessed in exchange for information or payment. The “gate” usually refers to a form to […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
5 ways on how you can uncover your buyer personas reading habits
The question of how you can uncover your buyer personas’ reading habits is so important that HubSpot includes it in their Content Marketing Certification Exam. Let’s see if you’d get […]
What is the blog feed format?
If you are looking for the daily themed crossword answers, the blog feed format abbreviation, the correct answer is RSS (Really Simple Syndication). But if you are a fellow marketer […]
Best Practices for Virtual Webinar Marketing
What is a virtual webinar? A virtual webinar is an online seminar that takes place live or recorded on the Internet. In order to participate in the online event, participants […]
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]
What is an SEO Keyword Gap Analysis and how to make it work for you?
In this post, we will discuss what a keyword gap analysis is, how to conduct one and what insights you can get from it to inform your SEO and content […]
SEO-Friendly Content Brief Template with Semantic Keyword Research
What is an SEO-friendly content brief? An SEO-focused content creation brief should include various aspects and research that help you target a specific keyword with your piece of content like […]