Category: Strategy
Marketing Strategy & Planning
Learn the ins and outs of telemarketing and how to use it effectively
Telemarketing can be a great way to increase sales and grow your business. However, it can also be ineffective and costly if not done correctly. In this blog post, we […]
What is the best Grammarly German alternative?
Does Grammarly support German? Unfortunately, Grammarly is not available in German. Currently, Grammarly only supports English spelling and grammar. However, the good news is that there are numerous alternatives. The […]
The basics of complementary colors and how to use them
What are complementary colors? Complementary colors are pairs of colors that are opposite each other on the color wheel. When complementary colors are used together, they create a strong contrasting […]
Yield Management: Dynamic Marketing to Maximize Profits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. What is Yield Management? Yield management is a marketing strategy that aims […]
Everything you need to know about Ambush Marketing and Advertising
Ambush marketing is a form of advertising that occurs when one company tries to take advantage of the publicity and attention generated by another company’s event or campaign. It can […]
What is effective trade marketing?
Trade marketing definition: What is trade marketing? Trade marketing is a field of marketing that focuses on promoting products to companies that buy in bulk for resale. These companies are […]
How can retailers increase sales through visual merchandising
What is visual merchandising? Visual merchandising is a strategic marketing tool used by retailers to display and promote their products in the most appealing way possible. It involves the use […]
Leveraging Point-of-Sale Marketing effectively
What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]
Making the most of artificial scarcity in marketing
What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]
Cluster analysis examples for customer segmentation
What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]
