Category: Strategy
Marketing Strategy & Planning
Mastering B2B Lead Nurturing: Strategies, Campaigns and Examples
What Is Leading Nurturing? Lead nurturing means developing or acquiring leads that are likely to become buyers, but aren’t there yet. For lead nurturing to be successful, the process should […]
Learn the ins and outs of telemarketing and how to use it effectively
Telemarketing can be a great way to increase sales and grow your business. However, it can also be ineffective and costly if not done correctly. In this blog post, we […]
What is the best Grammarly German alternative?
Does Grammarly support German? Unfortunately, Grammarly is not available in German. Currently, Grammarly only supports English spelling and grammar. However, the good news is that there are numerous alternatives. The […]
The basics of complementary colors and how to use them
What are complementary colors? Complementary colors are pairs of colors that are opposite each other on the color wheel. When complementary colors are used together, they create a strong contrasting […]
Everything you need to know about Ambush Marketing and Advertising
Ambush marketing is a form of advertising that occurs when one company tries to take advantage of the publicity and attention generated by another company’s event or campaign. It can […]
Leveraging Point-of-Sale Marketing effectively
What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]
Making the most of artificial scarcity in marketing
What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]
Cluster analysis examples for customer segmentation
What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Cannibalization Marketing Effect Examples
What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]
