What is effective trade marketing?

Trade marketing definition: What is trade marketing? Trade marketing is a field of marketing that focuses on promoting products to companies that buy in bulk for resale. These companies are […]

what is point-of-sale pos marketing

Leveraging Point-of-Sale Marketing effectively

What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]

Shortage through Artificial scarcity

Making the most of artificial scarcity in marketing

What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]