Complete LinkedIn industry list in Campaign Manager

LinkedIn is the largest social network for business contacts. Businesses are divided into industries, which consist of main categories and subcategories.

Currently (as of May 2022), there are a total of 24 main categories and 148 subcategories as applicable industries in LinkedIn Campaign Manager.

Which corporate sectors are available on LinkedIn?

The current main categories of corporate industries are

  • Agriculture
  • Arts
  • Construction
  • Consumer Goods
  • Corporate Services
  • Design
  • Education
  • Energy & Mining
  • Entertainment
  • Finance
  • Hardware & Networking
  • Health Care
  • Legal
  • Manufacturing
  • Media & Communications
  • Nonprofit
  • Public Administration
  • Public Safety
  • Real Estate
  • Recreation & Travel
  • Retail
  • Software & IT Services
  • Transportation & Logistics
  • Wellness & Fitness

Complete LinkedIn Industry List 2022

Industry Catergory

Subcatergory

Education

Education Management

E-Learning

Higher Education

Primary/Secondary Education

Research

 

Construction

Building Materials

Civil Engineering

Construction

 

Design

Architecture & Planning

Design

Graphic Design

 

Corporate Services

Accounting

Business Supplies & Equipment

Environmental Services

Events Services

Executive Office

Facilities Services

Human Resources

Information Services

Management Consulting

Outsourcing/Offshoring

Professional Training & Coaching

Security & Investigations

Staffing & Recruiting

 

Retail

Retail

Supermarkets

Wholesale

 

Energy & Mining

Mining & Metals

Oil & Energy

Utilities

 

Manufacturing

Automotive

Aviation & Aerospace

Chemicals

Defense & Space

Electrical & Electronic Manufacturing

Food Production

Glass, Ceramics & Concrete

Industrial Automation

Machinery

Mechanical or Industrial Engineering

Packaging & Containers

Paper & Forest Products

Plastics

Railroad Manufacture

Renewables & Environment

Shipbuilding

Textiles

 

Finance

Banking

Capital Markets

Financial Services

Insurance

Investment Banking

Investment Management

Venture Capital & Private Equity

 

Recreation & Travel

Airlines/Aviation

Gambling & Casinos

Hospitality

Leisure, Travel & Tourism

Restaurants

Recreational Facilities & Services

Sports

 

Arts

Arts & Crafts

Fine Art

Performing Arts

Photography

 

Health Care

Biotechnology

Hospital & Health Care

Medical Device

Medical Practice

Mental Health Care

Pharmaceuticals

Veterinary

 

Hardware & Networking

Computer Hardware

Computer Networking

Nanotechnologie

Semiconductors

Telecommunications

Wireless

 

Real Estate

Commercial Real Estate

Real Estate

 

Legal

Alternative Dispute Resolution

Law Practice

Legal Services

 

Consumer Goods

Apparel & Fashion

Consumer Electronics

Consumer Goods

Consumer Services

Cosmetics

Food & Beverages

Furniture

Luxury Goods & Jewelry

Sporting Goods

Tobacco

Wine and Spirits

 

Agriculture

Dairy

Farming

Fishery

Ranching

 

Media & Communications

Market Research

Marketing & Advertising

Newspapers

Online Media

Printing

Public Relations & Communications

Publishing

Translation & Localization

Writing & Editing

 

Nonprofit

Civic & Social Organization

Fundraising

Individual & Family Services

International Trade & Development

Libraries

Museums & Institutions

Non-Profit Organization Management

Philanthropy

Program Development

Religious Institutions

Think Tanks

 

Software & IT Services

Computer & Network Security

Computer Software

Information Technology & Services

Internet

 

Transportation & Logistics

Import & Export

Logistics & Supply Chain

Maritime

Package/Freight Delivery

Transportation/Trucking/Railroad

Warehousing

 

Entertainment

Animation

Broadcast Media

Computer Games

Entertainment

Media Production

Mobile Games

Motion Pictures & Film

Music

 

Wellness & Fitness

Alternative Medicine

Health, Wellness & Fitness

 

Public Safety

Law Enforcement

Military

Public Safety

 

Public Administration

Government Administration

Government Relations

International Affairs

Judiciary

Legislative Office

Political Organization

Public Policy

Expansion of LinkedIn company industries

LinkedIn expanded the list of industries for company profiles to over 400 in March 2022. However, this massive list is not reflected in the LinkedIn Campaign Manager. There, advertisers currently have a targeting choice of 148 industries.

LinkedIn automatically rolls up these very defined subcategories into the available industries in the Campaign Manager.

It is important to note, however, that LinkedIn did not make this expansion until March 2022. As a result, most companies have already selected their industry before then and probably haven’t adjusted it since the expansion.

Targeted advertising using LinkedIn sectors (industry targeting)

LinkedIn advertising is great for building high-converting B2B lead funnels and also targeting your account-based marketing lists on LinkedIn with advertising messages.

In most campaign settings, industry or company lists are used. It is unlikely that a product or service is suitable for all target groups. There are basically two possible approaches here: Either certain industries are selected very specifically and only LinkedIn profiles that are/were active in this industry get to see the ad. Or LinkedIn industries are excluded.

Include or exclude LinkedIn industries (targeting)

If the target group is precisely defined, it can be helpful to include certain industries in LinkedIn Industry Targeting and to select only these industries. On the other hand, it may be easier and more effective to exclude non-relevant company categories.

Problem of self-picked LinkedIn industries as a company category

When selecting the industry of a LinkedIn company page, the creator or page admin determines the industry. Since these are not always completely clear, irregularities can occur there. Especially in certain industries that focus on specific industries. For example, a marketing service provider in the healthcare industry may classify as marketing and advertising, but also healthcare. Similarly, an NGO may be classified in the nonprofit category for social services, or environmental services for corporate services if it is working against climate change.

Facility management can also be considered real estate, or business services. You understand the problem.

Therefore, it is best to follow some tips when placing LinkedIn ads, including creating a company list and uploading it to LinkedIn. In addition, campaign demographics should also be monitored and analyzed on a regular basis.

How does LinkedIn assign an industry to a member profile?

While ads are served to LinkedIn users, and they are selected based on demographic and firmographic segmentation, they are not directly assigned an industry, but rather the company that the user has linked as an employer.

If a user has multiple jobs/employments or has not correctly terminated an old job, they may be active for different industries. 

This can not only lead to confusion and overlap in the industry but applies to all targeting attributes such as job function, company size, career level, etc.

Lastly, it is also important to note whether only current, recent, or past attributes such as job titles are selected in the targeting settings in the LinkedIn Campaign Manager.

LinkedIn is the only social network with real industry information

LinkedIn is the largest social media channel with firmographic information. On platforms like Facebook, users don’t update their data very often or even publish their employer. On LinkedIn this is different. Here, LinkedIn users have a vested interest in always maintaining an up-to-date member profile. The bottom line is that the online resume of an employee and employer is becoming more and more important and often even replaces a written or PDF resume. One-click applications or pre-filled fields provided by LinkedIn are the norms in 2022.