How to Improve SEO on ClickFunnels for more Organic Leads

ClickFunnels can be highly effective in capturing leads, converting subscribers into customers, and turning your marketing campaign into a huge success. However, the main challenge for ClickFunnels and sales funnels is generating sufficient traffic for your site. 

Search engine optimization (SEO) is a proven and tested way of attracting visitors to your funnel page and growing your online business organically.

The only question left is: How do you take advantage of this traffic-driving technique? 

Foundation of ClickFunnels SEO

Before we even begin, you need to identify potential keywords you want your website ranks to increase for. Therefore, you will have to conduct some form of keyword research. 

In the next step, you need to make sure to target the right search intent and write your content accordingly.

Basics of On-Page SEO for ClickFunnels

Before trying to add SEO meta data in ClickFunnels, let’s first get acquainted with various meta tags that play a major role in page optimization:

• SEO Page Title: The title of your page helps search engines and users understand what it’s about. It directly impacts your page’s ranking and relevance.
• Meta Description: This short text describes the coverage of your page to readers. It impacts your click-through rate and indexing.
• H1 Headline and Sub-Headings: SEO Headings organize and provide structure to your page. They guide readers and search engines on the flow of your content. 
• Image Title and Alt Tag: These are textual descriptions of the images on your site. Alt tags assist search engines by providing information and context about the photos. 
• Internal Links and Anchor Texts: Internal links allow you to connect your web pages. They help search engines locate, understand, and index all your pages. 
• URL: Your URL is your site’s web address. It assists in directing traffic to your page and affects indexing and ranking.
• Keyword Placement: Positioning relevant terms throughout your webpage encourages people to visit your page and improves your ranking in the search results.
• Mobile friendly: Google evaluates the top ranking pages in the SERPs (search engine results pages) based on mobile speed, even though you might get only desktop traffic. Therefore, the landing pages need to be optimized for mobile devices (page speed, screen size, no duplicate content on different devices)

How to Update SEO Meta Tags on ClickFunnels?

Now, it’s time to change your ClickFunnels SEO meta tags! Note that the process of updating tags will vary depending on the software version you have. 

If you’re using ClickFunnels 2.0, follow these steps:

1. Click on the “Site & Funnels” option on the left-hand panel of your workspace.
2. Select “Pages” and click on the “Edit Page Settings” button beside the page you’d like to update.
3. Choose “SEO & Sharing” and add your page title, description, URL, sharing image, and advanced SEO meta data.
4. Click “Update Page” to save your changes. Repeat the previous steps on your sale funnel pages or ClickFunnels webinar funnel for better lead capture and search engine optimization.

Meanwhile, the following steps apply to ClickFunnels SEO meta tags on older versions:

1. Select the “Page Editor” option on your chosen funnel page.
2. On the top left corner, hover over “Settings” and click “SEO Meta Data.”
3. Type in your meta data, including your page title, description, keywords, and social image.
4. Save the changes, and repeat the steps on your other pages.

Downsides of Sales Funnels for SEO

Topical authority is an important factor in SEO because it measures how reliable, informative, and high-quality your website content is. 

Unfortunately, sales funnels aren’t the best at establishing authority since they’re mostly composed of one-page sites that don’t hold much weight, depth, and expertise on a subject.

What’s more, sales funnels weren’t primarily built for search engine optimization. Instead, they rely on paid and organic traffic from other sources, such as social media.

To drive more organic traffic to your funnel pages, consider integrating them with relevant and distinguished websites, YouTube channels, social media profiles, or email lists.

Should You Still Use ClickFunnels If It’s Not Good for SEO?

Despite its limitations on SEO, ClickFunnels is still a powerful marketing tool that’s highly effective at lead generation and conversion. 

An excellent strategy would be to leverage this platform’s strengths while utilizing the best SEO practices, funnel hubs, and additional traffic sources to supplement its shortcomings.

Reasons Why You Should Still Optimize for SEO

Updating SEO in ClickFunnels and optimizing for the best results are still necessary steps to take because of their capacity to generate traffic, leads, and conversions. Good SEO also encourages you to maintain relevant and high-quality content for your site’s visitors.

Despite not being built for SEO, high page rankings are possible for your web pages as long as you use the right optimization strategies. Plenty of funnel pages have made it to the top of the results page through their on-page and off-page SEO efforts.

ClickFunnels SEO FAQs 

Can you do SEO with ClickFunnels?

Yes, you can do SEO with ClickFunnels. The platform allows you to improve on-page SEO by setting up your page title, meta description, keywords, and URL formatting. You can also boost your funnel page’s off-page SEO through link building, influencer marketing, and social media.

How do I add a meta tag in ClickFunnels?

You can add SEO meta data in ClickFunnels 2.0 by clicking “Edit Page Settings” on your funnel page and selecting “SEO & Sharing.” For older versions, go to your page’s editor, hover over “Settings,” and choose “SEO Meta Data.”

Wrapping Up

A healthy amount of website traffic is the backbone of a thriving and profitable sales funnel. By practicing SEO on ClickFunnels, your pages not only rise to the top of search results—they become relevant, informative, and user-friendly resources, too!

Hopefully, this guide has enlightened you on how to update SEO meta tags on ClickFunnels.

For more information about the platform’s impressive marketing features and tools, make sure to check out our in-depth Clickfunnels review.