ClickFunnels Review: Is It Still Worth It in 2024?

The ClickFunnels founders, Brunson and Dickerson, were frustrated that it took weeks, several teams, and a massive budget to build one website. The duo wondered if it was possible to make the whole process easier. Out of their problem, they created a solution.

clickfunnels marketing hype

ClickFunnels is a powerful all-in-one digital marketing solution that combines website building, marketing, selling, and delivering in one platform. 

We’ll give you our honest review and determine if it’s worth getting a plan. We’ll even look at similar marketing tools you can use.

What Is ClickFunnels?

ClickFunnels was founded in 2014 when its founders, Russell Brunson and Todd Dickerson, had the idea to create an all-in-one business software.

What they came up with was a tool that people could use to build their own sales funnels in a single afternoon. Additionally, the software made it easier to market and sell products with its integrations.

As of 2022, the software users have created over 3,700,000 marketing and sales pages using the funnel editor. Within this period, the company has garnered thousands of success stories under its belt.

How Does ClickFunnels Work?

Have you ever clicked on a Facebook, TikTok, or YouTube ad and got redirected to a different website that sells merchandise? 

Chances are, ClickFunnels had a hand in that!

ClickFunnels is an effective way for businesses to reach and gather people. Its purpose is to send customers to a website where the company captures leads and/or sells products.

There are many ways to earn money through ClickFunnels. You could sell physical products, webinars, online courses, and even do some affiliate marketing on the side.

With this tool, you can take a targeted approach to finding customers. In this time, where over 250,000 websites get made in a day, it’s a necessity to build sales funnels to stand out and do the heavy technology lifting for you.

ClickFunnels 2.0: Key Upgrades

Introduced in late 2021, ClickFunnels 2.0 is a significant overhaul designed to enhance the platform’s capabilities in response to user feedback. This update brings several key improvements:

  • E-Commerce Storefronts: Users can now create comprehensive e-commerce stores, integrating sales funnels directly with product listings for a seamless shopping experience.
  • Revamped Page Builder: The updated page builder offers greater customization and an intuitive design interface, making it easier to create visually appealing pages without coding.
  • Advanced Automation: Enhanced automation features allow for more sophisticated marketing sequences, coupled with better integration options for connecting with other marketing tools.
  • Membership Sites and Courses: ClickFunnels 2.0 simplifies the creation and management of membership sites and online courses, providing tools for content delivery and user management.
  • Improved Analytics: The platform now includes more detailed analytics and reporting features, offering insights into funnel performance and customer behavior.
  • Enhanced SEO: It’s easier to implement metadata and on-page SEO on ClickFunnel pages

ClickFunnels Features

Feature 1: Drag and Drop Landing Page Builder

Drag and drop means that you don’t need to study programming languages like Java or Python. You can build your website even if you have zero knowledge of coding. The site’s funnel builder simplifies the whole process. 

All you have to do is drag and drop your desired web elements onto ready-made, customizable templates provided by ClickFunnels. You can also alter the text to your liking with ease. 

The templates on ClickFunnels are all professionally made. Each template provides you with a series of relevant pages. There are different designs for every type of business, too.

What’s more, ClickFunnels helps you build engaging landing pages that will urge visitors to want to know more about the product. 

With ClickFunnels’ high-conversion templates, businesses can build trust with their clients and redirect them to buy their products.  

Feature 2: Analytics and Insights

ClickFunnels offers specialized tools for you to track how your campaign is performing. You can identify which of your ads are working and which ones aren’t performing as desired, and make decisions on what needs adjustments.

With ClickFunnels, you can also do A/B split testing. This means that you can experiment and run two or more versions of your funnel or landing page so that you’re able to figure out which version has the best impact on your customers. 

Feature 3: High-Converting Checkout

Having high traffic on your website isn’t enough to generate sales. That’s where the checkout design comes in.

To have a high checkout rate, your website needs to have the following.

  • Multiple checkout buttons
  • A secure checkout option
  • Fewer forms to fill up, but collects enough data for lead capture
  • An interface for mobile device shopping
  • A guest checkout option

Feature 4: Easy Email Automation

One of the main features is the building of email nurture workflows through pre-build or customizable email sequences.

ClickFunnels allows you to personalize lead nurturing emails so that you can appeal to different leads and earn their trust. 

ClickFunnels also makes your work easier and more efficient by generating automated emails or invoices whenever your customer purchases a product on your website. 

Feature 5: Useful Integrations

ClickFunnels integrations are third-party tools that you can integrate into your website without having to juggle multiple platforms. With ClickFunnels, you can access everything in one place.

Here are a few of the most useful integrations available for you to use.

  • Shopify – A platform that can help you build and customize your online store.
  • Paypal, Stripe, Apple Pay, and Google Pay – Payment options that are highly trusted by customers. They provide ease of payment during checkout.
  • Zoom – A tool for hosting live webinars or live streams, perfect for those selling tutorials and online courses. 
  • Actionetics – An email marketing tool that helps you manage email lists gathered from your audience.
  • Facebook – The largest social media network that can direct clients to your website.

Feature 6: Funnel templates

The clickFunnels value proposition is to build entire sales funnels.

For most websites that looks like this: Ad -> landing page with CTA -> confirmation page.

ClickFunnels funnel templates usually expand on that user journey by adding so-called bridge pages as well as upsell pages. 

What is a bridge page in ClickFunnels?

Let’s assume you are selling an online course. You are running Facebook ads to drive traffic to a content offer, e.g. a checklist, free online training, etc. The landing page captures the lead. Then you get directed to the page with the training or checklist and can proceed to the course sign-up page or a mini-offer. 

ClickFunnels Bridge Page Funnel Builder

The page you are currently seeing that gives you access to the content and also directs your next step is called a bridge page.

Feature 7: Live and On-Demand Webinars

ClickFunnels offers a versatile webinar feature that enables users to connect with their audience through live broadcasts or on-demand content. This feature supports two main types of webinars: live webinars for real-time interaction and webinar replays (auto-webinars) that are accessible to your audience 24/7.

ClickFunnels Performance Review

We believe that ClickFunnels is one of the best sales and marketing tools in the market, and here’s why.

Performance Based on Speed

There’s no question that lag is a big issue for a lot of websites and online stores. Your pages need to load fast, or you might lose interest from customers who have no patience to wait! 

We now know that a website that loads in 1 second has a conversion rate three times higher than a website that loads in 5 seconds. 

Luckily, ClickFunnels performs well in the speed category. The platform even has options that enable you to perfectly time when certain elements pop up on your page.

In terms of lead nurture software, ClickFunnels can provide everything you need to cultivate interest in your brand. That’s because it has a seamless, no-lag performance that keeps your customers clicking for more information. 

Performance Based on Uptime

Uptime is the number of hours your website is up and running. 

If your site is down, you won’t be able to make sales. What this means is if your annual revenue is $100,000, a 1% decrease in uptime will cost you $1,000.

Luckily, ClickFunnels boasts an excellent 99% uptime!

Performance Based on Customer Satisfaction

ClickFunnels is great, but don’t just take our word for it. 

There are currently thousands of ClickFunnels reviews from its users on TrustPilot, with an impressive average rating of 4+ out of 5 stars!

How Much Is Clickfunnels?

ClickFunnels offers a $1 14-day trial. The basic Clickfunnels pricing starts at 127 per month (billed annually). However, the cost can increase significantly as you grow.

clickfunnels pricing

With this plan, you can have 1 website, 1 admin, 20 funnels, and 10,000 contacts, in addition to unlimited workflows, pages, products, and analytics.

There are more premium options if you have multiple sites or more extensive needs. The Funnel Hacker plan costs $208 per month and you can have up to 3 websites, 15 admins, unlimited funnels, 20,000 contacts, and more! 

Considerations and Drawbacks of ClickFunnels

While ClickFunnels offers a robust platform for online marketing and sales, there are a few considerations and drawbacks that potential users should be aware of:

  • Pricing: ClickFunnels comes with a premium price tag, especially when compared to some of its competitors. For small businesses or individuals just starting out, the cost can be a significant barrier to entry.
  • Complexity for Beginners: Despite its user-friendly design, the sheer breadth of features and capabilities can be overwhelming for beginners. Users new to digital marketing may find there’s a steep learning curve to effectively utilize all that ClickFunnels offers.
  • Occasional Bugs and Glitches: Some users report experiencing bugs and glitches within the platform. While no software is entirely free of technical issues, it’s something to consider, especially for businesses that rely heavily on their sales funnels for revenue.
  • Overreliance on the Ecosystem: The strong community and marketing around ClickFunnels can sometimes lead to an overreliance on the platform and its methodologies. Users should ensure they’re adopting strategies that best fit their specific business needs, rather than following a one-size-fits-all approach.

Pros and Cons of ClickFunnels

pros and cons of clickfunnels


  • Comprehensive All-in-One Solution: ClickFunnels combines website and landing page building, email marketing, and sales funnel creation into one platform, simplifying the tech stack for businesses.
  • User-Friendly Interface: With its drag-and-drop builder, ClickFunnels makes it easy for users without coding knowledge to create professional-looking pages and funnels.
  • Wide Range of Templates: The platform offers a diverse collection of high-converting templates for various business needs, helping users get started quickly.
  • Effective for Lead Generation and Sales: ClickFunnels excels at creating marketing funnels that effectively convert visitors into leads and customers, with features designed to maximize conversion rates.
  • Robust Marketing Features: From A/B testing to advanced analytics, ClickFunnels provides users with the tools to analyze and optimize their funnels for better performance.


  • Higher Cost: The platform’s pricing is on the higher end, potentially making it less accessible for startups and small businesses with tight budgets.
  • Learning Curve: New users may find the platform’s wide array of features daunting, requiring a significant investment of time to master.
  • Technical Glitches: Users may occasionally encounter bugs and glitches within the platform, which can be frustrating and disrupt business operations.
  • Marketing Hype: The strong promotional culture around ClickFunnels might not suit everyone, and the emphasis on using ClickFunnels’ specific marketing strategies may not align with all business models.

Top 6 ClickFunnels Alternatives

Don’t worry if you’re only just beginning your business and you find ClickFunnels too expensive for your needs. There are alternatives to ClickFunnels that you might want to look into. 

Here are some of the best ClickFunnels competitors:


Builderall is a digital marketing platform that offers a lot of the same features as ClickFunnels at a more wallet-friendly cost, including drag-and-drop editing, detailed analytics, and integrations.

Similar to ClickFunnels, Builderall also has a 14-day free trial. After that, you can pick from four different plans, with the most affordable one costing only $16.90/m. 

Builderall is a cheaper option for the same type of funnels that ClickFunnels creates, but overall, we think that ClickFunnels is currently better, mainly because of its better speed and checkout.


FunnelCockpit is a German sales funnel, which means you’ll need to know the language before you can use it. In terms of features and performance, it’s comparable to ClickFunnels. 

An added bonus with FunnelCockpit is it provides the almost same services as ClickFunnels at a more affordable price. You can expect to be paying only $50 a month.

If you’re in Germany, or if you know German, we highly recommend you try FunnelCockpit.


ActiveCampaign is an automation, CRM, and email marketing platform. Price-wise, you can start growing your business with as little as $29 a month, which is a good deal compared to ClickFunnels. 

The main difference between ClickFunnels and ActiveCampaign is that the latter leans more towards being an email service provider, whereas the former is an all-in-one solution. 

If you’re more into collecting emails and interacting with your audience, ActiveCampaign is the right choice. On the other hand, if your goal is to garner as many visitors as possible and lead them to a checkout page, then ClickFunnels is the way to go. 


ConvertKit is similar to ActiveCampaign in that it’s also a tool for growing your business through emails. It does have features that let you build landing pages and sell products. 

The issue here is, you might not be able to build landing pages that are as sleek and modern as ClickFunnels’ landing pages. 

For new creators building their list, ConvertKit is totally free. Once you nurture a healthy list, you can opt for a higher plan, with the most expensive plan costing only $25/m. 

Check out our comparison between ConvertKit and ClickFunnels.


HubSpot is a powerful CRM and marketing automation platform that’s even more robust than ClickFunnels.

With HubSpot, you can be sure that your communication channels are well-organized. It won’t let any leads fall through the cracks. 

You might still need ClickFunnels, though!

You see, ClickFunnels is better at generating leads. This is why people often use ClickFunnels to get customers to the website, and then use HubSpot to communicate with them.

You can use HubSpot for $45 a month, which can let you communicate with up to 15 million contacts!


Pipedrive is mainly a customer relationship management (CRM) tool. It can help you organize your clients, communicate with your team, and automate your selling process. 

While Pipeline has high ratings on third-party reviews, it may lack the ability to help you funnel customers into your website. 

We believe you’ll still need ClickFunnels if your goal is to generate leads. Nevertheless, you can use Pipedrive’s services for $12.50 a month.

ClickFunnels FAQs

How Popular Is ClickFunnels?

ClickFunnels’s popularity is seen through its 27,000+ users who have a total of 973,422 sales funnels collectively. 
To date, more than 5 million people have made purchases from websites using ClickFunnels! So, it’s safe to say that ClickFunnels is quite popular. 

Is ClickFunnels a CRM?

ClickFunnels has CRM elements, but it’s not a dedicated CRM. Once your audience grows, you might need to get other integrations that can help you organize your clientele.
The digital marketing platform works well with Pipedrive and HubSpot, both of which are superb CRM platforms.

Who Needs ClickFunnels?

ClickFunnels is needed by businesses, bloggers, content creators, authors, and many more!
The software is even used by popular entrepreneurs, like Daymond John from Shark Tank and self-help guru Tai Lopez.

Summing Up

ClickFunnels review stands out from the competition with its numerous useful features, stunning templates, and easy-to-use interface.

Is it suitable for your business? The answer can vary from one business to another, but chances are it is. If your business is reliant on garnering leads and generating sales, then ClickFunnels is definitely worth investing in. 

We’re confident that you can boost your sales and build good relationships with your customers by using ClickFunnels.