Tag: Lead Generation
Optimizing campaigns with Facebook ads dayparting
How to set up dayparting for Facebook ads? https://youtu.be/Ps8RH0sFtUo Dayparting needs to be adjusted in the ad set of your Facebook campaign and requires the setting of a lifetime budget. […]
How to allocate advertising budget effectively
The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. First of all, it must be defined how […]
Lead Magnet Ideas for Photographers and how to market them
Photographers often forget email marketing is a lead generation channel in their marketing mix. Direct bookings, Instagram followers, or even YouTube subscribers are common. Most photographers also have a website […]
Calculate your ad budget correctly
As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]
Why is Social Media an Important Part of Inbound Marketing?
This question is so important that HubSpot asks it in their exam: (A) Social media is a one-to-one medium you can use to market in a direct, human way. (B) […]
Best Practices for Virtual Webinar Marketing
What is a virtual webinar? A virtual webinar is an online seminar that takes place live or recorded on the Internet. In order to participate in the online event, participants […]
The importance of goal setting in inbound marketing
Why is goal setting important to inbound marketing? Creates alignment among your marketing, sales, and services teams Helps you measure the success of your inbound marketing efforts Gives you guard […]
LinkedIn Funnel: How to build a lead generation campaign that converts
It’s not just about the number of leads but also the quality. LinkedIn’s advertising targeting capabilities are very unique and especially effective for B2B marketers. For this blog post we will break […]
SDR Hack: Using LinkedIn’s Profile Language to boost your open rates
As an SDR your main tool is email. Cold emails are the difference between ramen noodles and sushi Happy Hour with your friends when you get a nice commission. I’ve […]
