Tag: Lead Generation
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
Media Planning 101: How to Create an Effective Media Plan
What is media planning? Media planning is the process of creating a strategy to reach your target audience through various forms of media. This includes reaching potential customers through TV, […]
Learn the ins and outs of telemarketing and how to use it effectively
Telemarketing can be a great way to increase sales and grow your business. However, it can also be ineffective and costly if not done correctly. In this blog post, we […]
Everything you need to know about One Pagers in Marketing
One pagers are an important tool in any marketer’s arsenal. They can be used for a variety of purposes, from single page websites to sales collateral. But what exactly is […]
Keeping up with the newest trends in physician marketing
What is physician marketing? Physician marketing or HCP (healthcare professional) marketing is the subset of marketing and advertising to effectively reach doctors with your marketing messages. It’s not the marketing […]
The best Automated Webinar Tools for you
Imagine having to deliver the same webinar live over and over. These webinars play a pivotal part in your business. To demonstrate, over 73% of business-to-business (B2B) companies pointed out […]
SEMRush vs. SpyFu Comparison
Trying to fight your way through Google’s ranking is becoming increasingly difficult. Fortunately, several search engine optimization (SEO) tools have made this task more possible. We’re talking about SEMRush and […]
How good is Webinaris all-in-one webinar software?
If you’ve been browsing for a webinar tool, then chances are, you may have heard of Webinaris. This German software company promotes several webinar opportunities ranging from live to automated […]
EverWebinar vs. WebinarJam: Which webinar software is better for you?
Since they’re made by the same company, it makes sense for EverWebinar and WebinarJam to have similar features, right? Well, this isn’t 100% the case as, while there are definitely […]
