Unbounce Vs. Clickfunnels: Which generates more leads?

The world of marketing has changed dramatically. With the advent of social media and the rise in popularity of email marketing, it’s no longer enough to simply have a great website. 

You need landing pages that convert visitors into leads—and fast! There are several different tools out there that will help you create beautiful and effective landing pages, but how do you know which one is right for you? 

In this article, we’ll compare two popular options: Unbounce and Clickfunnels. This blog post will cover everything from features offered by each tool to pricing information so you can decide which one makes sense for your business needs!


Unbounce is the best solution for everyone who needs landing pages as an add-on to their digital marketing stack. It’s the best solution on the market to scale landing pages and integrate the leads with your existing processes.

What Is Unbounce? 

Unbounce, founded in 2009, is a Canadian software company situated in Vancouver, British Columbia. The lead nurture software, which was made for marketers and designers, allows you to create high-converting landing pages. 

It’s also a tool for creating A/B tests, which means that you can test different versions of your marketing material and see which one works best.

What is Clickfunnels? 

Clickfunnels is an Idaho-based software company that was founded in 2014. The landing page software has an integrated landing page editor that allows you to create high-quality lead generation pages without having to hire an expensive designer or developer. 

The software also offers marketing automation tools, a sales funnel builder, and a membership site builder.

Unbounce Vs. Clickfunnels: Comparison Overview 

FeaturesCreates and tests variants with A/B testing
Several customization features 
A variety of templates and themes
Many choices for funnels such as: Sales Pages,
Webinar funnels, Order pages, and more.
PriceThe basic plan starts at $79The basic plan starts at $97
ProsEasy to use
Easy to use
Wide selection of templates
ConsAB testing may be basic for advanced usersLimited features compared to ClickfunnelsCostlySome users may find it complicated to connect to other domains
Best forDesigning simple landing pages with little to no complications.Giving marketing systems a finished look with a user-friendly interface, more sophisticated segmentation capabilities, and a larger range of sales integrations.

Unbounce Vs. Clickfunnels: Feature Comparison 

If you’re looking to build a landing page, these two tools are built to help you achieve your goals. Both Unbounce and Clickfunnels offer many features that can make building a high converting website and creating a lead capture easier than ever. 

That said, let’s take a look at what each tool features!

Landing Pages Builder Tools 

First and foremost, both Unbounce and Clickfunnels include a drag-and-drop tool. This means that you can simply drag and drop key components, including page sections, text boxes, images, CTA buttons, forms, and social widgets. For those without extensive technical skills or experience, this sure makes things easier! 

unbounce page level reporting

The main difference here is: Unbounce allows you to create one- and two-step forms and utilize tools like checkboxes, radio buttons, drop-downs, and hidden fields. 

On top of that, Unbounce enables you to display popups as soon as a user lands on your landing page. These will go into effect when a visitor has spent a certain amount of time on the landing pages and leaves your website.

Last but not least, Unbounce offers built-in conversion optimization and lead generation tools. These help you boost each visitor’s possibility for conversion.

Winner: When it comes to building custom landing pages, Unbounce takes first place. Unbounce focussed all efforts on landing page building and integrating it into your marketing stack.

Template Variety 

In order to satisfy your unique demands, Unbounce provides more than 100 templates for conversion-focused landing pages. You have the option to either modify these templates or start from scratch. 

On top of these free landing page templates, you can get premium ones by subscribing to the Premium price plan.

With Clickfunnels, you have access to over 100 themes and templates. If you choose the Starter price plan, however, you’re limited to only 20 funnels. 

Now, bear in mind how crucial marketing funnels are. They help marketing teams in organizing and monitoring efforts to draw in, hold the attention of, and convert prospects using content and other marketing tools including landing pages and advertisements. 

Now, let’s get back to the templates. On Clickfunnels, you’ll discover both third-party-designed templates and internally created templates. 

Moreover, you can filter them by type to find ones that are tailored to specific industries.

Winner: In terms of template variety, Clickfunnels wins hands down. This is because it offers a much wider selection of templates than Unbounce.


Both platforms have a lot of integrations. They’re both trying to be the all-in-one marketing platform for your business, so it makes sense that they would both have a ton of integrations.

Unbounce has been around longer than Clickfunnels, so they’ve had more time to build out their product and add more features. However, in recent years, Clickfunnels has been catching up with Unbounce by adding new integrations at an impressive pace.

Unbounce can connect to almost any app. And if it can’t directly connect it, you can use WebHooks, Google Analytics or Zapier.

ClickFunnels, on the other hand, interacts with email autoresponders and payment processors via APIs, which are reliable and simple to maintain.

Winner: Unbounce emerges as the winner due to its wider range of integrations, offering flexibility through direct connections, WebHooks, or Zapier.


The goal of both tools is to create high-converting sales funnels and lead-generation pages. Therefore, constant testing and optimization are essential. ClickFunnels offers robust multi-variant testing that is easy to implement – not just across landing pages, but also emails.

Unbounce offers two different A/B testing capabilities:

unbounce split testing
  1. Smart-Traffic: In the lower pricing tier, AI splits the traffic across the created landing page variants.
  2. Classic (controlled) A/B testing: In the higher pricing tier, users can also split traffic by percentage of visits.

Winner: ClickFunnels wins this duel because Unbounce does not include basic features in the lowest pricing tier.

Customer Support

ClickFunnels provides customer service through five different channels:

  1. Support team chats
  2. Support docs
  3. Facebook
  4. The marketplace
  5. Coaching 

Unbounce offers email-only support on weekdays from 1 AM to 8 PM. On weekends, they’re available from 9 AM to 8 PM. If you need assistance from an agent on a weekday, expect a delay in response.

Winner: There are several methods to contact ClickFunnels if you need assistance with anything. 

Unbounce Vs ClickFunnels Pricing 

With Unbounce, you have the option to pick one of three pricing plants for their landing page software:

  • The Essential plan: $79 per month when paid annually or $99 monthly. It includes 75 landing pages and eight popups and sticky bars.
  • The Premium plan: $159 per month when paid annually or $199 monthly. It includes 150 landing pages and 16 popups and sticky bars.
  • The Enterprise Plan: $399 per month when paid annually, or $499 monthly. It includes 375+ landing pages and 40+ popups and sticky bars. 

The following are the price plans offered by ClickFunnels:

  • The Startup Plan: $97 per month and includes the Funnel Flix and the Funnel Hacker Forum.
  • The Platinum package : $297 per month. It includes unlimited funnels, weekly peer review hackathons and Funnel Flix.

The Bottom Line 

Unbounce is a lot cheaper than Clickfunnels. So, if you’re just starting out and don’t have much money to spend on your website, then Unbounce is definitely the better deal. 

However, if you have more funds available for your business or are planning on growing fast (so that you can afford ClickFunnels), then it might make sense for you to go with this option instead.

Unbounce vs ClickFunnels Pros and Cons

Unbounce vs ClickFunnels Pros and Cons

Unbounce Pros 

  1. Easy to use: If you’re looking for something simple, Unbounce is an excellent choice. Their drag-and-drop builder makes it easy to create landing pages quickly. On top of that, their templates are easy to use
  2. Budget-friendly: Unbounce has affordable monthly plans that start at just $79 per month (less if you pay annually). This makes it ideal for startups and small businesses with limited budgets who don’t need advanced features like split testing or conversion optimization tools right away. 
  3. Robust and easy-to-understand reporting, including variant testing in higher pricing tier

Unbounce Cons 

  1. Limited features compared to competitors like ClickFunnels, which offer more customization options as well as integrations with e-commerce platforms.
  2. Real A/B-testing is only possible in the higher pricing tier
  3. Building mobile pages often requires a little effort

ClickFunnels Pros

  1. Full funnel solution
  2. Large Template variety: A wide array of visually appealing templates and themes. 
  3. Multi-variant split-testing
  4. Support, community, and tutorials 

ClickFunnels Cons 

  1. At times critical bugs 
  2. Costly compared to other software platforms. 

Wrapping Up 

Ultimately, both platforms solve a different need: Unbounce focuses on landing pages that are easy to build and conversion-optimized. It then integrates into your marketing tech stack for lead nurturing. 

ClickFunnels is an all-in-one solution from lead capture over nurturing, to closing. Therefore, if you need a full martech solution, ClickFunnels should be your choice. On the other hand, if you are trying to optimize your landing page conversion from Google Ads, for example, Unbounce is your solution. I personally use Unbounce for many of my clients’ ad campaigns – also those that have robust marketing and CRM solutions like HubSpot. Unbounce is a great addition where those tools lack – 100% customizable sales pages.