FunnelCockpit Review 2024: Is the All-In-One Platform Right for You?

If you are wondering if FunnelCockpit is the right solution to increase your lead generation and conversion rates by implementing full-funnel solutions, you are in the right place to figure it out.

FunnelCockpit Erfahrungen

This article will take an in-depth look at the features, pros, and cons of FunnelCockpit. We’ll also discuss similar alternatives.

FunnelCockpit Overview

FunnelCockpit is an all-in-one digital marketing solution. Established in 2016 by Denis Caballero, this lead nurturing software became the market leader in the German DACH region.

The platform offers various tools and features to support different digital marketing aspects, such as email marketing, lead generation, and more!


  • User-friendly and easy-to-navigate interface
  • Integrates with other marketing platforms so that you don’t have to use multiple software
  • Various templates to choose from
  • Unique features like video funnels, quizzes, and membership areas


  • Expensive compared to other marketing platforms; cost can increase due to pricing packages if you need just one more feature
  • Limited analytics and tracking features

What Are FunnelCockpit’s Features?

Since FunnelCockpit is an all-in-one marketing software, it’s no surprise that the platform contains numerous tools to help you build your website and sales funnels.

Here are the primary features that FunnelCockpit offers:

Website and Funnel Builder

Like most all-in-one digital marketing platforms, FunnelCockpit allows you to build your website, funnel blueprint, and lead capture pages all in one place.

The platform contains numerous templates to choose from, so whether you want to create an entire webinar, a VSL, or more, chances are you’ll find a suitable template. You’ll also find various elements to customize your funnels to match your website.

Aside from creating your page and professional funnels, this software contains features for domain connection, integrations, SEO optimization, and more. That means you don’t need to pay for multiple software programs to establish your online business. You can even blog from FunnelCockpit.

Email Marketing Tool

Regardless of your industry, creating a lead-nurturing email campaign is crucial for successful marketing to nurture B2B as well as B2C leads. For that reason, FunnelCockpit developed an email marketing tool. The former includes many helpful features, including:

  • DSGVO-Functionality
  • Contact list manager
  • Tag-based system
  • E-newsletter
  • Follow-up funnels
  • Data protection compliance

Interactive Video Funnels

A unique feature compared to other tools is the interactive video funnels. Users can ask interactive questions to their visitors that personalize the video funnel. Based on an answer, visitors get to see a different, dynamic video segment. This tactic can increase the conversion rates drastically. 

FunnelCockpit Video Funnel

Member Area Software

As the name implies, this software helps businesses create a member area to deliver exclusive content to subscribers. The former is especially useful for business niches that involve coaching, consulting, or e-learning.

Some of the features this software includes are delayed release, internal community, and customized certificates.

The best part is that FunnelCockpit contains other features that’ll help you generate leads and create a lead-nurturing workflow.

Such tools involve collecting contact information to send automated, personalized messages that help you expand your customer base. Those tools include form builders, survey funnels, and mobile quizzes.

Analysis and Tracking Tools

FunnelCockpit provides features that help businesses track and analyze their websites’ performance. Such applications are crucial to making informed marketing decisions that help you grow your brand.

Some of the tools this all-in-one platform boasts include A/B split testing and mouse tracking tools. The former allows you to test two variants of your website against each other to find out which generates more sales.

As for the latter, it simply tracks the visitor’s behavior on your website and represents the data in graphical form.

Compared to other dedicated data analysis tools, FunnelCockpit’s data evaluation is limited. So, you’ll need to use external analytic tools to gain in-depth knowledge about your customers and business performance.

FunnelCockpit Performance Review

FunnelCockpit isn’t complex; the platform is user-friendly, with a clean interface that’s easy to navigate. It helps you create responsive websites with low page loading times. Still, this marketing solution has some drawbacks.

Although the platform offers an extensive range of features, some of the tools don’t contain advanced options like other platforms dedicated to a particular marketing area.

Additionally, some users have reported occasional bugs and glitches in the platform. The biggest flaw of FunnelCockpit, however, is customer service. Many users complain that the support team is slow.

FunnelCockpit Pricing Plans

FunnelCockpit has three payment programs. Those are the Lite, Standard, and Business. Additionally, the marketing platform offers a 14-day trial for each one. It’s also notable, that all plans have an unlimited amount of traffic. 

FunnelCockpit Lite

The Lite plan charges around $50 per month. The plan restricts you to only five projects and contains a limited number of features. Those include:

  • FunnelBuilder
  • Page templates
  • Video funnels
  • Email marketing tool
  • One member area and survey
  • Unlimited split testing

FunnelCockpit Standard Pricing

The FunnelCockpit Standard plan strikes a balance between price and features, charging slightly more than $100 per month. Aside from the features included in the Lite plan, the Standard provides the following:

  • CRM system
  • Unlimited polls
  • One webinar and forum
  • Three member areas
  • 10 projects

FunnelCockpit Business

To access the entire platform, you can subscribe to the FunnelCockpit Business plan. It costs over $300 per month and allows you to create an unlimited number of projects. Likewise, there are no limitations on the number of member areas, webinars, forms, polls, and split testing.

FunnelCockpit Alternatives


Similar to FunnelCockpit, ClickFunnels is a funnel builder with many functions. ClickFunnels allows you to create well-organized, high-converting funnels and landing pages thanks to the drag-and-drop interface. It also offers pre-built templates, email marketing tools, and integration with other platforms.

ClickFunnels charges $127, $157, or $208 monthly, depending on the plan. The sales funnel builder is suitable for established businesses that want to increase their revenue. However, if you want to start your website from scratch, FunnelCockpit might be a better fit.


Builderall is also an all-in-one digital marketing platform. With over 1000 features and 50 tools, the former provides more options compared to FunnelCockpit. The best part is that it’s relatively more affordable than most all-in-one digital marketing tools.

This software provides four payment plans, charging $16.90, $76.90, and $87.90, depending on the number of features included. Builderall wins in the price and feature categories, making it better than ClickFunnels for starting and established businesses.


ConvertKit is an automated marketing platform that helps you expand your customer base and increase revenue. It provides tools that you can use to create email sales funnels. Pricing plans for this software range from $0 to $30 per month.

While ConvertKit doesn’t offer many features like some of the other tools on this list, it is a great option for small businesses that are just getting started with funnel building and already have a website solution.


Overall, FunnelCockpit is a pleasant tool that allows you to quickly and easily build a website and create professional funnels. The user-friendly platform offers tools for different marketing aspects, such as email campaigns, landing pages, performance analysis, mouse tracking, and more!

However, all those benefits come at a hefty price. Still, FunnelCockpit is worth considering if you’re looking for an all-in-one solution to start your business and want to generate leads.