Category: Analytics & Measurement
Analytics & Measurement
Use Google Analytics for SEO Reporting
Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]
Delete Facebook Pixel from Business Manager and your Website
The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]
Google Analytics Track Button Clicks with Google Tag Manager
Tracking events like button clicks, link clicks, call widget clicks, and form submissions is an advanced measurement technique. It requires some basic understanding of how Google Analytics and other measurement […]
Squarespace Facebook Pixel Tutorial – Without Coding
You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]
Easy Google Tag Manager Squarespace Implementation Beginners Guide
Unfortunately, Squarespace doesn’t have one-click solutions and plugins like WordPress. However, plugins often come with a cost of lower site speed and more and more code on the site. In […]
Add Google Analytics to Squarespace and Track Goals
Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]
Leadfeeder Review: Features, Pros, Cons, and Alternatives
Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads. With over 60,000 paid users, including Eventbrite, […]
The benefits & drawbacks of linear marketing attribution
In today’s digital marketing landscape, understanding the customer’s journey is paramount to your success. One method that allows you to track this journey from the first point of contact to […]
Master B2B Marketing Attribution: Best Practices and Tools for Success
B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]
Understanding Marketing Attribution Models to pick the right approach
Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]