Category: Analytics & Measurement
Analytics & Measurement
Everything you need to know about SEO Dwell Time
What is Dwell Time in SEO? Google has long focused on user experience. One of the many ranking factors they consider when evaluating websites is dwell time. Dwell time is […]
How to give someone access to Google Tag Manager?
Adding someone to Google Tag Manager is very simple. It only requires 5 steps: Important: You need administrator user rights to add users to Google Tag Manager. Sign in to […]
Chatbot Success Metrics: Tracking statistics at every funnel stage
Leading and lagging chatbot statistics In chatbot conversational marketing we have to measure different chatbot success metrics – leading and lagging KPIs. Leading KPIs show us how the chatbot is […]
Cost-Per-Order CPO Marketing
What is CPO Marketing? CPO means Cost Per Order and is a marketing metric that is frequently used in online retail and affiliate marketing. CPS – Cost Per Sale – […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
Google My Business Reporting Tool – Export Data via Email
You can export Google My Business Data via an API to Google Data Studios and subscribe to get updates straight to your email inbox. https://youtu.be/jMvI0k5Id0o How to connect Google My […]
The Most Important SEO Metrics to Track
As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]
Use Google Analytics for SEO Reporting
Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]
Delete Facebook Pixel from Business Manager and your Website
The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]
Google Analytics Track Button Clicks with Google Tag Manager
Tracking events like button clicks, link clicks, call widget clicks, and form submissions is an advanced measurement technique. It requires some basic understanding of how Google Analytics and other measurement […]