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what is the Google Sandbox effect

What is the Google Sandbox Effect in SEO?

Website relaunch how to checklist

​​Website relaunch: The how-to guide and checklist

Shortage through Artificial scarcity

Making the most of artificial scarcity in marketing

seo writing 101

SEO Writing 101: Follow these 9 steps to rank higher on Google

SEMRush Keyword Gap Analysis

Conducting and understanding the SEMRush keyword gap analysis

SEMRush Backlink Analysis & Audit

Full Guide: SEMRush Backlink Analysis & Audit

Category: Analytics & Measurement

Analytics & Measurement

Add Google Analytics to Squarespace

Add Google Analytics to Squarespace and Track Goals

Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]

Leadfeeder review

Leadfeeder Review: Features, Pros, Cons, and Alternatives

Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads.  With over 60,000 paid users, including Eventbrite, […]

Pros and cons of linear attribution

The benefits & drawbacks of linear marketing attribution

In today’s digital marketing landscape, understanding the customer’s journey is paramount to your success. One method that allows you to track this journey from the first point of contact to […]

b2b marketing attribution

Master B2B Marketing Attribution: Best Practices and Tools for Success

B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]

marketing attribution

Understanding Marketing Attribution Models to pick the right approach

Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]

first touch attribution model

Is first touch or last touch the best single touch attribution?

Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]

u shaped position based multi-touch attribution

How to achieve a better ROI with the U-Shaped Attribution Model

Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]

w shaped attribution model

Harness the Power of the W-Shaped Attribution Model to Boost Sales

Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]

what is cvr marketing

CVR Marketing: A guide to measure & improve conversion rates

Being a novice in the world of digital marketing is packed with challenges, from trying to understand different terms to decipher countless abbreviations.  You must’ve heard about CVR marketing, which […]

SEO Dwell Time meaning

Everything you need to know about SEO Dwell Time

What is Dwell Time in SEO? Google has long focused on user experience. One of the many ranking factors they consider when evaluating websites is dwell time. Dwell time is […]

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  • What is the Google Sandbox Effect in SEO?
  • ​​Website relaunch: The how-to guide and checklist
  • Making the most of artificial scarcity in marketing
  • SEO Writing 101: Follow these 9 steps to rank higher on Google
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