Category: Sales Development
Sales Development & Outbound Marketing
How to create a sales battle card in 5 Steps
It’s hard enough to get people excited about your product or service, let alone get them to buy. Most sales teams settle for a 2-3% conversion rate, which leaves a […]
Understanding B2B Sales Presentation Engagement
What is a B2B sales presentation? A B2B sales presentation is a pitch deck containing sales and marketing collateral to communicate the value of the company’s solution to the buyer. […]
DeckLinks Sales Enablement & Experience Review
What is DeckLinks Sales Enablement & Experience Software? DeckLinks is a new sales enablement and sales experience tool that helps sellers to create a unique sales pitch experience. The main […]
Sales promotion from a marketing point of view with examples
What are sales promotions? Sales promotion refers to tactics aimed at directly increasing sales. Sales promotion refers to the totality of all activities that are intended to increase sales. The […]
Smarketing for better business results
What is Smarketing anyway? Smarketing stands for successful collaboration between sales and marketing teams. Smarketing aims to break down silos and enable corporate functions to pursue the same goals. Synergies […]
What is Outbound Marketing
Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]
Outbound & Inbound SDR Marketing done right
I’ve started my Marketing career as a Sales Development Representative (SDR). While I reported to Sales, I noticed that Sales Development needs to align more with Marketing than Sales in […]
SDR Hack: Using LinkedIn’s Profile Language to boost your open rates
As an SDR your main tool is email. Cold emails are the difference between ramen noodles and sushi Happy Hour with your friends when you get a nice commission. I’ve […]
