Category: Sales Development
Sales Development & Outbound Marketing
Outbound & Inbound SDR Marketing done right
I’ve started my Marketing career as a Sales Development Representative (SDR). While I reported to Sales, I noticed that Sales Development needs to align more with Marketing than Sales in […]
SDR Hack: Using LinkedIn’s Profile Language to boost your open rates
As an SDR your main tool is email. Cold emails are the difference between ramen noodles and sushi Happy Hour with your friends when you get a nice commission. I’ve […]
Leadfeeder Review: Features, Pros, Cons, and Alternatives
Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads. With over 60,000 paid users, including Eventbrite, […]
Everything You Need to Know About LinkedIn Social Selling Index
LinkedIn isn’t just a website to find jobs anymore. It’s transformed into the top business social media platform in the world. According to Statista, LinkedIn will have 828 million users […]
DeckLinks Sales Enablement & Experience Review
What is DeckLinks Sales Enablement & Experience Software? DeckLinks is a new sales enablement and sales experience tool that helps sellers to create a unique sales pitch experience. The main […]
Understanding B2B Sales Presentation Engagement
What is a B2B sales presentation? A B2B sales presentation is a pitch deck containing sales and marketing collateral to communicate the value of the company’s solution to the buyer. […]
Sales promotion from a marketing point of view with examples
What are sales promotions? Sales promotion refers to tactics aimed at directly increasing sales. Sales promotion refers to the totality of all activities that are intended to increase sales. The […]
What is Outbound Marketing
Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]