Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
Quickly boost conversions with Buying Intent Keywords
Understanding the mindset of someone browsing the internet brings you closer to delivering what they need and accumulating success for yourself. Familiarizing yourself with customers’ keywords is the best way […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]
Media Planning 101: How to Create an Effective Media Plan
What is media planning? Media planning is the process of creating a strategy to reach your target audience through various forms of media. This includes reaching potential customers through TV, […]
Keeping up with the newest trends in physician marketing
What is physician marketing? Physician marketing or HCP (healthcare professional) marketing is the subset of marketing and advertising to effectively reach doctors with your marketing messages. It’s not the marketing […]
SEMRush vs. SpyFu Comparison
Trying to fight your way through Google’s ranking is becoming increasingly difficult. Fortunately, several search engine optimization (SEO) tools have made this task more possible. We’re talking about SEMRush and […]
Match each Google Ads autobidding strategy to the right campaign goal
The table below details which autobidding strategy meshes best with each campaign goal. What can automated bidding help an advertiser improve Google Ads autobidding can be a great way to […]
How to run YouTube Video Ads
What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]
How does Google Ads generate Responsive Search Ads? (Full Guide)
How does Google Ads generate responsive search ads? Google Ads generates responsive search ads by mixing and matching headlines and description lines that have been provided. What are responsive Google […]
How to set up Google Ads Remarketing
How does Google Ads remarketing work? You need to place the Google Ads remarketing pixel on your website. When someone visits your website and accepts cookies the remarketing tag will […]
Improving Google Ads Quality Score
What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]
