Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]
What is an SEO Keyword Gap Analysis and how to make it work for you?
In this post, we will discuss what a keyword gap analysis is, how to conduct one and what insights you can get from it to inform your SEO and content […]
Pros and Cons of the Different Types of Digital Ads
Digitalization pushed many advertising formats into digital ads. The lines between the formats are fading. Commercials can not just be used on a single platform anymore, but repurposed in a […]
Delete Facebook Pixel from Business Manager and your Website
The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]
Google Ads Experiment to A/B Test Campaigns and Landing Pages
What is an experiment in Google Ads? An experiment in google ads is a form of A/B testing. You can test multiple variants like landing pages, bidding strategies, or an […]
Squarespace Facebook Pixel Tutorial – Without Coding
You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]
LinkedIn Funnel: How to build a lead generation campaign that converts
It’s not just about the number of leads but also the quality. LinkedIn’s advertising targeting capabilities are very unique and especially effective for B2B marketers. For this blog post we will break […]
How to use Google Search Console for Keyword Research
Google Search Console makes it possible to identify and analyze search queries your domain and single pages are ranking for, which keywords drive traffic to your site, and where you […]
How to do ABM on LinkedIn?
What is Account Based Marketing (ABM) and how does LinkedIn fit in? Account Based Marketing or short ABM is the targeted approach to tailor marketing campaigns towards the accounts that […]
How to find search terms vs keywords vs search queries for your ad campaigns and SEO
In the sea of Google and keyword tools, three terms get thrown around a lot: search terms, search queries, and keywords. But what’s the difference and how do I use […]