Physician marketing

Keeping up with the newest trends in physician marketing

What is physician marketing? Physician marketing or HCP (healthcare professional) marketing is the subset of marketing and advertising to effectively reach doctors with your marketing messages. It’s not the marketing […]

SEMRush vs Spyfu

SEMRush vs. SpyFu Comparison

Trying to fight your way through Google’s ranking is becoming increasingly difficult. Fortunately, several search engine optimization (SEO) tools have made this task more possible. We’re talking about SEMRush and […]

YouTube Video Google Ads Guide

How to run YouTube Video Ads

What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]

google ads remarketing

How to set up Google Ads Remarketing

How does Google Ads remarketing work? You need to place the Google Ads remarketing pixel on your website. When someone visits your website and accepts cookies the remarketing tag will […]

improving google ads quality score

Improving Google Ads Quality Score

What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]

Negative Keywords Google Ads

How to add negative keywords in Google Ads

What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]