Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
How to add negative keywords in Google Ads
What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]
How to use the Google Ads Keyword Planner for ideas and forecasting
What is the Google Ads Keyword Planner? The Google Keyword Planner is a free tool that allows advertisers to research and plan their Google Ads campaigns. The planner lets users […]
Everything you need to know about Google Ads geofencing campaigns
What is Geofencing in Google Ads? A geofence is a virtual fence around a geolocation. You are targeting a specific area or a radius around a location like your physical […]
How to duplicate a campaign in Google Ads
Duplicating a campaign in Google Ads Requirements: You need user permission to create campaigns as a Standard or Admin user. The easiest way to duplicate a campaign is by copying […]
How to create call-only ads in Google Ads
What are call-only ads in Google Ads? Call-only ads are a great way to get more calls to your business. Instead of appearing in the search results with a text-based […]
Bid Multipliers and Bid Adjustments: How to Optimize Your Ad Campaigns
What are bid multipliers? Bid multipliers or bid adjustments are important tools that can help you optimize your advertising campaigns. The terms can be used interchangeably. Bid multipliers are a […]
Google Ad Grants: How NGOs Can Leverage $10,000/Mo in Free Advertising
Google Ad Grants is a program that provides up to $10,000 per month in free advertising to qualified non-profit organizations. This can be a great way for NGOs to increase […]
Optimizing campaigns with Facebook ads dayparting
How to set up dayparting for Facebook ads? Dayparting needs to be adjusted in the ad set of your Facebook campaign and requires the setting of a lifetime budget. What […]
CTR Manipulation: Influencing Click-Through Rate for Better Results
It’s no secret that click-through rate (CTR) is a key metric for gauging the success of any online advertising or content campaign. However, it can be difficult to influence and […]
11 LinkedIn Ads Tricks & Tips that will boost your marketing results
In this post, we have compiled 11 LinkedIn Marketing Hacks that you can start using today to increase not just your advertising performance, but also boost organic engagement and uncover […]
