Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
Google Ad Grants: How NGOs Can Leverage $10,000/Mo in Free Advertising
Google Ad Grants is a program that provides up to $10,000 per month in free advertising to qualified non-profit organizations. This can be a great way for NGOs to increase […]
Optimizing campaigns with Facebook ads dayparting
How to set up dayparting for Facebook ads? Dayparting needs to be adjusted in the ad set of your Facebook campaign and requires the setting of a lifetime budget. What […]
CTR Manipulation: Influencing Click-Through Rate for Better Results
It’s no secret that click-through rate (CTR) is a key metric for gauging the success of any online advertising or content campaign. However, it can be difficult to influence and […]
11 LinkedIn Ads Tricks & Tips that will boost your marketing results
In this post, we have compiled 11 LinkedIn Marketing Hacks that you can start using today to increase not just your advertising performance, but also boost organic engagement and uncover […]
What is a Pop Under Banner?
Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up […]
Real Time Bidding 101
What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold, […]
How to allocate advertising budget effectively
The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. What is an advertising budget?The advertising budget is […]
How to utilize paid, owned, and earned media in digital marketing?
Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]
The working relationship between SEO and SEA
SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]
10 Google Ads Optimization Tips
Google Ads can be created and optimized at different levels. I look at optimization in the time horizon (short, mid, and long-term) although all optimizations have long-term valid adjustments. It’s […]