Author: sascha
What is effective trade marketing?
Trade marketing definition: What is trade marketing? Trade marketing is a field of marketing that focuses on promoting products to companies that buy in bulk for resale. These companies are […]
Best practices for pagination in SEO
There are a lot of factors to consider when optimizing your website for search engines. One element that is often overlooked is pagination. When you break your content down into […]
How can retailers increase sales through visual merchandising
What is visual merchandising? Visual merchandising is a strategic marketing tool used by retailers to display and promote their products in the most appealing way possible. It involves the use […]
How to give someone access to Google Tag Manager?
Adding someone to Google Tag Manager is very simple. It only requires 5 steps: Important: You need administrator user rights to add users to Google Tag Manager. Sign in to […]
Leveraging Point-of-Sale Marketing effectively
What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]
What is the Google Sandbox Effect in SEO?
The so-called Google Sandbox effect is an unofficial status in SEO that describes new websites or articles that have not yet been fully understood, tested, and indexed by Google. Google […]
Website relaunch: The how-to guide and checklist
If you are in need of a website makeover and want to relaunch your website, it is important to consider some points. First of all, it is crucial whether your […]
Complete LinkedIn industry list in Campaign Manager
LinkedIn is the largest social network for business contacts. Businesses are divided into industries, which consist of main categories and subcategories. Currently (as of May 2022), there are a total […]
Making the most of artificial scarcity in marketing
What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]
SEO Writing 101: Follow these 9 steps to rank higher on Google
There are two ways how to approach SEO writing: Start with a topic and find a keyword Start with a keyword and find a topic First, you have a topic […]
