Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

The benefits & drawbacks of linear marketing attribution

In today’s digital marketing landscape, understanding the customer’s journey is paramount to your success. One method that allows you to track this journey from the first point of contact to […]

Quickly boost conversions with Buying Intent Keywords

Understanding the mindset of someone browsing the internet brings you closer to delivering what they need and accumulating success for yourself. Familiarizing yourself with customers’ keywords is the best way […]

Skyrocket Your Conversions with Advanced Lead Nurturing Workflows

As you probably know, most leads aren’t typically ready to make the purchase right away. However, with a lead nurturing workflow, they’ll be ready to buy in no time. So, […]

How to Create & Measure Revenue-Driven Lead Nurturing Email Sequences

As a marketer, it’s crucial to have a successful lead nurturing strategy in mind. Lead nurturing emails are one of the most effective ways to convert captured leads into customers. […]

leadfeeder vs lead forensics intent data comparison

Leadfeeder vs. Albacross: Which is better for you [2023 Comparison]

Leadfeeder and Albacross are two of the most popular B2B intent-based lead generation software in the market. Specializing in buyer intent marketing by website-based visitor identification, tracking, and prospect follow-up, […]

Leadfeeder vs Lead Forensics: Which One Should You Choose?

Intent data providers are software platforms that collect and analyze data signals from visitors’ online behavior and activity to identify buying trends and patterns. Two of the most widely used […]

Increase conversion by 3x with Buyer Intent Marketing

Did you know that 94% of companies use intent data to meet their business goals? Moreover, buyer intent data can increase conversion rates by over 200%. This statistic only proves […]

Master B2B Marketing Attribution: Best Practices and Tools for Success

B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]