Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

How to duplicate a campaign in Google Ads

Duplicating a campaign in Google Ads Requirements: You need user permission to create campaigns as a Standard or Admin user. The easiest way to duplicate a campaign is by copying […]

How to create a call-only ad in Google Ads

How to create call-only ads in Google Ads

What are call-only ads in Google Ads? Call-only ads are a great way to get more calls to your business. Instead of appearing in the search results with a text-based […]

Bid Multipliers and Bid Adjustments: How to Optimize Your Ad Campaigns

What are bid multipliers? Bid multipliers or bid adjustments are important tools that can help you optimize your advertising campaigns. The terms can be used interchangeably. Bid multipliers are a […]

Google Ad Grants: How NGOs Can Leverage $10,000/Mo in Free Advertising

Google Ad Grants is a program that provides up to $10,000 per month in free advertising to qualified non-profit organizations. This can be a great way for NGOs to increase […]

Optimizing campaigns with Facebook ads dayparting

How to set up dayparting for Facebook ads? Dayparting needs to be adjusted in the ad set of your Facebook campaign and requires the setting of a lifetime budget. What […]

CTR Manipulation: Influencing Click-Through Rate for Better Results

It’s no secret that click-through rate (CTR) is a key metric for gauging the success of any online advertising or content campaign. However, it can be difficult to influence and […]

Everything you need to know about SEO Dwell Time

What is Dwell Time in SEO? Google has long focused on user experience. One of the many ranking factors they consider when evaluating websites is dwell time. Dwell time is […]

Everything you need to know about Ambush Marketing and Advertising

Ambush marketing is a form of advertising that occurs when one company tries to take advantage of the publicity and attention generated by another company’s event or campaign. It can […]

Best practices for pagination in SEO

There are a lot of factors to consider when optimizing your website for search engines. One element that is often overlooked is pagination. When you break your content down into […]

How to give someone access to Google Tag Manager?

Adding someone to Google Tag Manager is very simple. It only requires 5 steps: Important: You need administrator user rights to add users to Google Tag Manager. Sign in to […]