Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

How to use a Lead Score Matrix

What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]

Lead Scoring Models Explained

What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]

5 Tips to leverage the HubSpot tracking code for marketing automation

The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]

Sales Development Representative SDR Marketing

Outbound & Inbound SDR Marketing done right

I’ve started my Marketing career as a Sales Development Representative (SDR). While I reported to Sales, I noticed that Sales Development needs to align more with Marketing than Sales in […]

How to market your podcast

What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]

7 Tips to increase SEO results with internal cross linking

I’m an SEO consultant for many businesses and I see those mistakes and missed opportunities every day. Cross linking your website with internal links is one of the most powerful, […]

How to use google analytics for seo reports

Use Google Analytics for SEO Reporting

Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]

Shopify Meta Description that increases SEO and Sales

In this blog post, we will learn what a meta description is, how it impacts SEO, what a good meta description looks like, and how you can implement one today. […]

7 Local Business GMB Optimization Tips

Your local business needs a GMB listing “Is GMB for me?”, asks every small business owner. The short answer is YES. Google’s own research indicated that 76% of local searches […]