Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

DeckLinks Sales Enablement & Experience Review

What is DeckLinks Sales Enablement & Experience Software? DeckLinks is a new sales enablement and sales experience tool that helps sellers to create a unique sales pitch experience. The main […]

Understanding B2B Sales Presentation Engagement

What is a B2B sales presentation? A B2B sales presentation is a pitch deck containing sales and marketing collateral to communicate the value of the company’s solution to the buyer. […]

11 LinkedIn Ads Tricks & Tips that will boost your marketing results

In this post, we have compiled 11 LinkedIn Marketing Hacks that you can start using today to increase not just your advertising performance, but also boost organic engagement and uncover […]

Should you consider 3 Way Link Building for SEO?

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Ultimate Guide to Chatbot Conversational Marketing

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What is a Pop Under Banner?

Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up […]

Real Time Bidding 101

What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold, […]

Check Outbound Links from Website

Outbound links of a website can be understood as internal outgoing links or external (backlinks). Both are important to understand for your SEO. Internal cross-links are one of the most […]

Cluster analysis examples for customer segmentation

What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]

What does an SEO Project Manager do?

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