Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

The complete guide to automated webinars for your lead generation

What Is an Automated Webinar? An automated webinar, also known as an evergreen webinar, is a webinar that’s been set up in advance to run without a host on demand […]

How does a Video Rank Tracker work? – 3 Best Tools (Free & Paid)

Video SEO is completely different from text-based SEO. Though both offer the same concept—optimizing your content to be indexed and ranked high on search engine results pages—they follow different methods […]

What is the best Grammarly German alternative?

Does Grammarly support German? Unfortunately, Grammarly is not available in German. Currently, Grammarly only supports English spelling and grammar. However, the good news is that there are numerous alternatives. The […]

The basics of complementary colors and how to use them

What are complementary colors? Complementary colors are pairs of colors that are opposite each other on the color wheel. When complementary colors are used together, they create a strong contrasting […]

How to run YouTube Video Ads

What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]

How does Google Ads generate Responsive Search Ads? (Full Guide)

How does Google Ads generate responsive search ads? Google Ads generates responsive search ads by mixing and matching headlines and description lines that have been provided. What are responsive Google […]

How to set up Google Ads Remarketing

How does Google Ads remarketing work? You need to place the Google Ads remarketing pixel on your website. When someone visits your website and accepts cookies the remarketing tag will […]

Improving Google Ads Quality Score

What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]

How to add negative keywords in Google Ads

What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]

7 Tips To Enhance Your Videos For SEO

How does video boost SEO results? To fully understand how video may boost your organic page ranking, it helps first to know what SEO is. Search engine optimization aims to […]