ClickFunnels vs ConvertKit: Best marketing tech for content creators?

ClickFunnels is an excellent marketing funnel builder, and ConvertKit is a top-notch email marketing automation.

Each can boost your marketing results by optimizing your strategy. Still, you need to know which suits you the most first.

clickfunnels vs convertkit comparision

In this ClickFunnels vs ConvertKit comparison, we’ll highlight all the differences between the two tools. We’ll also recommend the one that meets your exact business needs.

Heads-up: I use ConvertKit for my own marketing. I don’t need the offered complexity of ClickFunnels.

The pre-verdict

ClickFunnels is best for businesses and entrepreneurs who require a comprehensive solution for building and optimizing complex sales funnels, including landing pages, sales pages, and integrated payment systems. It’s particularly well-suited for those looking to create a seamless online sales process, from lead capture to final purchase. 

About ClickFunnels

ClickFunnels is a platform that offers a complete marketing automation toolkit. ClickFunnels was founded in 2014. By 2019, the company had over 100,000 active users for its services. 

As its name suggests, it helps you optimize all your marketing funnel stages. As a result, you can gain more traffic and leads, ultimately increasing your sales. 

The tool allows you to create landing pages, sales pages, email marketing campaigns, and many more.

About ConvertKit

ConvertKit is a top-tier email marketing automation tool. It’s designed mainly for creators with little tech and marketing experience. 

For this reason, it’s easy to use and has a simple dashboard. Creators can use it to build, nurture, and convert their email list subscribers. 

This lead nurture software was established in 2013. Today hundreds of thousands use ConvertKit to reach their audiences.

ClickFunnels and ConvertKit Comparison: A Quick Look

Let’s take a quick look at the differences between the two tools’ features:

Feature ClickFunnels ConvertKit
Ease of Use7/109/10
Landing Pages Builder9.5/108/10
Email Marketing Automation8/108.5/10
Email Split Testing 8/105/10
Integrations 9/106/10
Support Service8.5/109/10
Advanced Options8.5/101/10

ClickFunnels and ConvertKit: What Are the Similarities?

Here is what the two tools have in common:

  • Email automation: Both tools offer a great email marketing solution to segment and nurture your leads.
  • Highly focused on content creators and digital businesses: If you work with content and offer it as lead magnets, or digital products, either platform is speaking right to you. The focus is to capture leads with great offerings and then sell them your offerings with ease.
  • Impressive support service level: When asking for help, you can be sure that the customer support teams of both tools are highly responsive.
  • Easy to navigate and use interface: The dashboards are simple, and you’ll be familiar with the tools quickly, especially with ConvertKit.

ConvertKit vs. ClickFunnels: Detailed Features Comparison

Here’s a toe-to-toe comparison between ClickFunnels and ConvertKit:

Registration Forms and Pop-Ups

ConvertKit allows you to create traditional one-step forms. This type of form is often enough for lead capture. You can also customize these forms and edit tabs and visuals to fit your needs.

On the other hand, ClickFunnels allows you to create multi-steps registration forms. It offers advanced customization options as well. These include adding a video, interactive buttons, or even checkout pages. 

Regarding pop-ups, there are no significant differences between the two tools.

The Winner: ClickFunnels

ClickFunnels has many highly customized features that can boost the registration form’s attractiveness and reflect the brand’s identity. 

Landing Pages Builder

ConvertKit has a reliable builder that you can use to create a top-notch, lead-generation landing page. It also offers a decent library of landing page templates that you can use for this purpose. 

Clickfunnels vs ConvertKit landing page builder

Nonetheless, ConvertKit isn’t the best for building sales pages.

On the other hand, ClickFunnels landing page builder is one of the best in the market. Besides lead generation pages, it creates flawless sales pages.

ClickFunnels’ page builder can design checkout pages, and you can easily link them to payment gateways.

Better still, the landing page builder is equipped with a drag-and-drop editor. This makes it simple to use throughout the process.

The Winner: ClickFunnels

Create landing pages for various purposes, from lead generation to sales and other business goals. 

Email Marketing Automation 

ConvertKit is a superior tool for email marketing automation. It lets you precisely segment your subscribers and target them with highly tailored messages. 

You can easily optimize your lead nurturing workflow using this tool.

More interestingly, ConvertKit includes only the essential options you’ll need to design an email campaign with no complicated additions.

This makes it pretty easy to use for those with no marketing experience. Moreover, ConvertKit has a deliverability rate of 88%

ClickFunnels also provides email automation that integrates seamlessly with the platform’s other services. However, it’s a bit complicated to set up, and takes some time to get used to it.

The Winner: ConvertKit

Email marketing campaigns in ConvertKit are simple to set up, even for people without experience. ClickFunnels email is also good, but it’s a bit more complicated.

Split Testing 

ConvertKit has built-in A/B testing but can only test email subject lines. This might not be enough to optimize your email campaign.

Clickfunnels vs ConvertKit split testing

Conversely, ClickFunnels can run split tests on various variables of your email campaigns. It can test the subject line, email copy, visual elements, and more. 

These multiple evaluations allow you to craft the best possible lead nurturing emails and other types of campaigns.

In addition, ClickFunnels provides split testing options for landing pages. You can use them to evaluate alternative buttons, price points, and other elements.

The Winner: ClickFunnels

ClickFunnels provides the option to test multiple variables. This gives you better optimization opportunities.


One of the biggest drawbacks of ConvertKit is its limited integration with other tools. Nonetheless, to overcome this limitation, you can utilize the platform’s integration with Zapier.

For starters, Zapier is an automation tool that links thousands of online tools together, providing massive automation options. 

Luckily, ConvertKit is one of the supported tools by Zapier, which allows you to connect it to the other thousands of tools Zapier powers.

Still, this will require extra effort, since Zapier acts as the medium between ConvertKit and the third-party tool.

Conversely, ClickFunnels is one of the best tools for integrations. That’s because it offers an array of possible integration options. 

These integrations include payment gateways, webinar tools, email and web hosting services, and many more.

That way, whatever tools you use in your marketing system, you’re more likely to integrate them with ClickFunnels.

The Winner: ClickFunnels

ClickFunnels offers a plethora of integration options that you can use along your entire marketing funnel.

Advanced Options

ConvertKit service is limited to essential email automation options. On the other hand, ClickFunnels provides a wide range of advanced features besides email marketing: 

Here are the two most important ones:

Comprehensive Marketing Analytics and Data

When launching a marketing campaign using ClickFunnels, the tool offers in-depth insight into the campaign. 

This includes sales conversion, page views, the average cart value, and all the needed performance data.

Integrated Marketing Solution

ClickFunnels offers multiple tools you can use in each stage of your marketing funnel.

It has a CRM system, an e-commerce store builder, and ten other services for online marketers.

The Winner: ClickFunnels

ClickFunnels vs. ConvertKit: Price comparison

Both ClickFunnels and ConvertKit follow a subscriber-based pricing model. This means you pay for the number of clients or customers you serve using the tool.

Here’s the breakdown of the price plans for each platform: 

ConvertKit Pricing Plans

Here’s a snapshot of ConvertKit’s flexible pricing plans:

Plan Price 
Up to 1000 subscribers Free, with limited features
Up to 3000 subscribers Starts at $41
Up to 10,000 subscribers Starts at $100
Up to 20,000 subscribers Starts at $150

ClickFunnels Pricing Plans

Here’s a quick look at ClickFunnels pricing plans

Plan Price 
Up to 10,000 contacts Starts at $127
Up to 25,000 contacts Starts at $157
Up to 200,000 contacts Starts at $208

Comparing the two plans, ConvertKit offers more flexibility as you can pick the package that fits exactly your subscribers’ number. Their plans are highly customizable, too.

On the other hand, ClickFunnels’ lower plans charge more, yet they offer a complete marketing suite, not just email automation. 

Even better, as you upgrade to higher plans in ClickFunnels, the cost per 1000 subscribers can be less than those of ConvertKit.

ConvertKit vs. ClickFunnels: Pros and Cons

Here’s a breakdown of ClickFunnels and ConvertKit pros and cons:

ConvertKit vs ClickFunnels Pros and Cons

ClickFunnels Pros

  • All-in-one sales funnel builder
  • Offers advanced landing page features like embedded videos
  • Provide highly dependable split tests
  • Has a wide range of integration options 
  • Delivers a lot of official tutorials where you can easily learn all about the platform from

ClickFunnels Cons

  • Charges higher starting prices than most other competitors 
  • The platform experiences critical bugs from time to time

ConvertKit Pros 

  • Has a high email deliverability rate 
  • Simple to use
  • Highly flexible pricing options, as well as a free plan available
  • Creator-centric approach
  • Has excellent landing page templates for lead generation 

ConvertKit Cons 

  • Split testing is only for email subject lines
  • Offer limited integrations with other tools 
  • Restricted email design adjustments

Conclusion: ClickFunnels vs ConvertKit

If you’re looking for a reliable email marketing automation tool with no complicated options, ConvertKit is the way to go. It’s simple to use and has a high deliverability rate.

On the other hand, if you want to build your entire sales funnel, ClickFunnels is your perfect choice.

It provides excellent email marketing service and many other tools you’ll need at each marketing funnel stage.