Tag: Content Marketing
Lead Magnet Ideas for Photographers and how to market them
Photographers often forget email marketing is a lead generation channel in their marketing mix. Direct bookings, Instagram followers, or even YouTube subscribers are common. Most photographers also have a website […]
How to utilize paid, owned, and earned media in digital marketing?
Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Everything you need to know about Gated and Ungated Content
What is gated content? Gated content is any type of content that can only be accessed in exchange for information or payment. The “gate” usually refers to a form to […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
5 ways on how you can uncover your buyer personas reading habits
The question of how you can uncover your buyer personas’ reading habits is so important that HubSpot includes it in their Content Marketing Certification Exam. Let’s see if you’d get […]
What is the blog feed format?
If you are looking for the daily themed crossword answers, the blog feed format abbreviation, the correct answer is RSS (Really Simple Syndication). But if you are a fellow marketer […]
Best Practices for Virtual Webinar Marketing
What is a virtual webinar? A virtual webinar is an online seminar that takes place live or recorded on the Internet. In order to participate in the online event, participants […]
Why are Thumbnails Important
The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]
Easy SEO Internal Link Analysis & Audit
An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]