Tag: Content Marketing
The complete guide to automated webinars for your lead generation
Though automated webinars can never replace the authenticity of live webinars, they’re the dream tool for lead generation and brand recognition. From consistent high-quality videos to higher attendance rates, automated […]
The basics of complementary colors and how to use them
What are complementary colors? Complementary colors are pairs of colors that are opposite each other on the color wheel. When complementary colors are used together, they create a strong contrasting […]
7 Tips To Enhance Your Videos For SEO
How does video boost SEO results? To fully understand how video may boost your organic page ranking, it helps first to know what SEO is. Search engine optimization aims to […]
Lead Magnet Ideas for Photographers and how to market them
Photographers often forget email marketing is a lead generation channel in their marketing mix. Direct bookings, Instagram followers, or even YouTube subscribers are common. Most photographers also have a website […]
How to utilize paid, owned, and earned media in digital marketing?
Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Everything you need to know about Gated and Ungated Content
What is gated content? Gated content is any type of content that can only be accessed in exchange for information or payment. The “gate” usually refers to a form to […]
Hotel marketing tips to welcome more guests
Did you know that according to a study by Statistica, the hotel website is the number one booking platform for babyboomers in the UK? Even 14% of UK’s millennials and […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
5 ways on how you can uncover your buyer personas reading habits
The question of how you can uncover your buyer personas’ reading habits is so important that HubSpot includes it in their Content Marketing Certification Exam. Let’s see if you’d get […]
