Hotel marketing

Hotel marketing tips to welcome more guests

Did you know that according to a study by Statistica, the hotel website is the number one booking platform for babyboomers in the UK? Even 14% of UK’s millennials and […]

Cannibalization Marketing Effect

Cannibalization Marketing Effect Examples

What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]

Buzz Marketing Examples and definition

Buzz Marketing Examples, Types, and Definition

What is Buzz Marketing? Buzz marketing is a sub-discipline of word-of-mouth marketing and has an interface with viral marketing. The goal of buzz marketing is to increase the awareness of […]

What is spillover effect in marketing

What is the Spillover Effect

Spillover Effect Definition The spillover effect occurs when seemingly unrelated events influence another. The spillover effect can have both positive and negative impacts. The effect occurs in economics, finance, construction, […]

What is outbound marketing vs inbound

What is Outbound Marketing

Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]

Online Marketing Insider Tips and Advice

Insider Tips and Advice for Online Marketing

What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]

Why are inbound marketing goals important

The importance of goal setting in inbound marketing

Why is goal setting important to inbound marketing? Creates alignment among your marketing, sales, and services teams Helps you measure the success of your inbound marketing efforts Gives you guard […]

Lead Scoring Model explained

Lead Scoring Models Explained

What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]