Category: Strategy
Marketing Strategy & Planning
What is Outbound Marketing
Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]
Insider Tips and Advice for Online Marketing
What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]
B2B Customer Segmentation with Firmographic Data, Demographics & Geos
How to segment B2B Customers? Every business and marketing team needs to understand their buyers, especially in Business-to-Business (B2B). It’s not enough to know who is a good fit or […]
Product Market Grid Example – Marketing Edition
The Product Market Grid was developed by Igor Ansoff in 1957 and first published by Harvard Business Review. I also published a post on what the Market Product Grid is […]
Market Product Grid Explained from a Marketing Point-of-View
The Market Product Grid, also known as the Igor Ansoff Matrix, is a Business Growth Strategy framework that helps a company define growth strategies concerning the risk level. It was […]
Mastering B2B Lead Nurturing: Strategies, Campaigns and Examples
What Is Leading Nurturing? Lead nurturing means developing or acquiring leads that are likely to become buyers, but aren’t there yet. For lead nurturing to be successful, the process should […]
Learn the ins and outs of telemarketing and how to use it effectively
Telemarketing can be a great way to increase sales and grow your business. However, it can also be ineffective and costly if not done correctly. In this blog post, we […]