Category: Strategy
Marketing Strategy & Planning
Hospitality Marketing Guide: Market your Restaurant, Cafe, or Bar
In this guide, we will cover some local marketing tips that will get you more customers through your brick-and-mortar businesses. Learn from common hospitality marketing mistakes to set yourself apart […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Hotel marketing tips to welcome more guests
Did you know that according to a study by Statistica, the hotel website is the number one booking platform for babyboomers in the UK? Even 14% of UK’s millennials and […]
Cannibalization Marketing Effect Examples
What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]
Buzz Marketing Examples, Types, and Definition
What is Buzz Marketing? Buzz marketing is a sub-discipline of word-of-mouth marketing and has an interface with viral marketing. The goal of buzz marketing is to increase the awareness of […]
What is the Spillover Effect
Spillover Effect Definition The spillover effect occurs when seemingly unrelated events influence another. The spillover effect can have both positive and negative impacts. The effect occurs in economics, finance, construction, […]
What is Outbound Marketing
Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]
Insider Tips and Advice for Online Marketing
What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]
The importance of goal setting in inbound marketing
Why is goal setting important to inbound marketing? Creates alignment among your marketing, sales, and services teams Helps you measure the success of your inbound marketing efforts Gives you guard […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
