The table below details which autobidding strategy matches best with each campaign goal. It is important to match each autobidding strategy to the right campaign goal to maximize your advertising […]

What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]

How does Google Ads generate responsive search ads? Google Ads generates responsive search ads by mixing and matching headlines and description lines that have been provided. What are responsive Google […]

How does Google Ads remarketing work? You need to place the Google Ads remarketing pixel on your website. When someone visits your website and accepts cookies the remarketing tag will […]

What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]

What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]

What is the Google Ads Keyword Planner? The Google Keyword Planner is a free tool that allows advertisers to research and plan their Google Ads campaigns. The planner lets users […]

What is Geofencing in Google Ads? A geofence is a virtual fence around a geolocation. You are targeting a specific area or a radius around a location like your physical […]

Duplicating a campaign in Google Ads Requirements: You need user permission to create campaigns as a Standard or Admin user. The easiest way to duplicate a campaign is by copying […]

What are call-only ads in Google Ads? Call-only ads are a great way to get more calls to your business. Instead of appearing in the search results with a text-based […]