Tag: Marketing Analytics
DeckLinks Sales Enablement & Experience Review
What is DeckLinks Sales Enablement & Experience Software? DeckLinks is a new sales enablement and sales experience tool that helps sellers to create a unique sales pitch experience. The main […]
Understanding B2B Sales Presentation Engagement
What is a B2B sales presentation? A B2B sales presentation is a pitch deck containing sales and marketing collateral to communicate the value of the company’s solution to the buyer. […]
11 LinkedIn Ads Tricks & Tips that will boost your marketing results
In this post, we have compiled 11 LinkedIn Marketing Hacks that you can start using today to increase not just your advertising performance, but also boost organic engagement and uncover […]
Cluster analysis examples for customer segmentation
What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Calculate your ad budget correctly
As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
Cost-Per-Order CPO Marketing
What is CPO Marketing? CPO means Cost Per Order and is a marketing metric that is frequently used in online retail and affiliate marketing. CPS – Cost Per Sale – […]
What is the difference between CPM and eCPM in marketing?
eCPM vs CPM CPM or Cost per Mille (from the Latin Mille = thousand) is a digital advertising metric that provides information about the cost per thousand impressions of an […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]