Ad Visibility vs Viewability explained

Ad Visibility and Ad Viewability

What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]

Most important seo metrics to track

The Most Important SEO Metrics to Track

As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]

How to use google analytics for seo reports

Use Google Analytics for SEO Reporting

Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]