Category: Marketing Automation
Marketing Automation
8 tips for successful lead qualification
Not every lead is a good lead. Period. At the same time, even a lead that is good on paper may not be ready for the next steps in the […]
12 Best Practices for Deal Based Workflows in HubSpot Marketing Hub
The sales pipeline is organized in so-called deals in HubSpot. While there are 3 main subscriptions available (Service Hub, Sales Hub, and Marketing Hub), we will focus on Marketing tips […]
Create and Market a Content Offer in 3 steps
What is a Content Offer? A content offer or lead magnet refers to a content piece that is provided in exchange for contact information. Lead Magnets fall into the category […]
Marketo Lead Scoring: 5 Tips that will make your life easier
Marketo is the most sophisticated B2B marketing automation solution. One aspect that sets Adobe’s company apart from the competition is the Marketo lead scoring capabilities. Before we jump in, if […]
HubSpot Lead Scoring Limitations and Workarounds
Since you are here, I assume that you know what lead scoring models are and how to align with the Sales team on a lead score matrix already. If not, […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
5 Tips to leverage the HubSpot tracking code for marketing automation
The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]
How to send automated emails in Mailchimp with the free account (Sequence Hack)
Mailchimp is a great beginner’s marketing tool. It has evolved from Email Marketing to Landing Pages and full-on Marketing Automation solutions for every price tag. https://youtu.be/XgU_QPXP4dw However, when looking at […]
