How to create and market a content offer

Create and Market a Content Offer in 3 steps

What is a Content Offer? A content offer or lead magnet refers to a content piece that is provided in exchange for contact information. Lead Magnets fall into the category […]

Lead Scoring Model explained

Lead Scoring Models Explained

What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]

What is a lead score matrix

How to use a Lead Score Matrix

What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]