Tag: Paid Media
Paid Media, Performance Marketing, Advertising and Pay-per-click (PPC) Insights
How many ads should be implemented per ad group?
This question is so important that Google tests this knowledge in its Search Certification Exam. Let’s see if you’d get it right? Only one One or two Two to three […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
Ad Visibility and Ad Viewability
What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]
What is Frequency Capping?
Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]
Why are Thumbnails Important
The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]