Tag: Paid Media
Paid Media, Performance Marketing, Advertising and Pay-per-click (PPC) Insights
How to find search terms vs keywords vs search queries for your ad campaigns and SEO
In the sea of Google and keyword tools, three terms get thrown around a lot: search terms, search queries, and keywords. But what’s the difference and how do I use […]
Leadfeeder Review: Features, Pros, Cons, and Alternatives
Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads. With over 60,000 paid users, including Eventbrite, […]
Unbounce Vs. Clickfunnels: Which generates more leads?
The world of marketing has changed dramatically. With the advent of social media and the rise in popularity of email marketing, it’s no longer enough to simply have a great […]
Complete LinkedIn industry list in Campaign Manager
LinkedIn is the largest social network for business contacts. Businesses are divided into LinkedIn industries, which consist of main categories and subcategories. Currently, (as of February 2024), the LinkedIn industry […]
Quickly boost conversions with Buying Intent Keywords
Understanding the mindset of someone browsing the internet brings you closer to delivering what they need and accumulating success for yourself. Familiarizing yourself with customers’ keywords is the best way […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]