Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
Online Marketing Insider Tips and Advice

Insider Tips and Advice for Online Marketing

What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]

social media for professional growth

The best social media for professional growth

Why you should use a social media for professional growth In order to expand your personal or even corporate network, you should use social networks for business contacts. LinkedIn is […]

why are thumbnails important in marketing

Why are Thumbnails Important

The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]

Internal Link Analysis

Easy SEO Internal Link Analysis & Audit

An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]

Most important seo metrics to track

The Most Important SEO Metrics to Track

As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]

What is a lead score matrix

How to use a Lead Score Matrix

What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]

Lead Scoring Model explained

Lead Scoring Models Explained

What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]