Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

Match each Google Ads autobidding strategy to the right campaign goal

The table below details which autobidding strategy matches best with each campaign goal. It is important to match each autobidding strategy to the right campaign goal to maximize your advertising […]

Demio vs. WebinarJam: A Brief Comparison Guide

Demio and WebinarJam are two solid webinar hosting and customization services that many businesses use today. If it’s your turn to pick one, making the decision can be hard because […]

Ubersuggest vs SEMRush: Which SEO tool is better?

With thousands of users across the globe, Ubersuggest and SEMRush are two of the most popular SEO tools in the digital marketing industry today. Though similar in a lot of […]

EverWebinar vs. WebinarJam: Which webinar software is better for you?

Since they’re made by the same company, it makes sense for EverWebinar and WebinarJam to have similar features, right? Well, this isn’t 100% the case as, while there are definitely […]

SEMRush vs SE Ranking: Which SEO Tool is better?

When it comes to SEO tools, SEMRush and SE Ranking often come up in conversation. They’re both fantastic tools with dozens of useful features to help optimize your website and […]

EverWebinar Review: The ultimate Automated Webinar Platform

Lead generation is a constant marketing battle, especially when it comes to hosting webinars. The process from A to Z is time-consuming for both you and your attendees, which is […]

CVR Marketing: A guide to measure & improve conversion rates

Being a novice in the world of digital marketing is packed with challenges, from trying to understand different terms to decipher countless abbreviations. You must’ve heard about CVR marketing, which […]

Rank Tracker vs SEMRush: Which SEO Tool is better?

SEMRush is widely regarded as one of the strongest, if not the strongest, SEO software solutions in the industry. With over 10 million registered customers and 400,000 monthly active users, […]

The complete guide to automated webinars for your lead generation

What Is an Automated Webinar? An automated webinar, also known as an evergreen webinar, is a webinar that’s been set up in advance to run without a host on demand […]

How does a Video Rank Tracker work? – 3 Best Tools (Free & Paid)

Video SEO is completely different from text-based SEO. Though both offer the same concept—optimizing your content to be indexed and ranked high on search engine results pages—they follow different methods […]