Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

How to market your podcast

What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]

7 Tips to increase SEO results with internal cross linking

I’m an SEO consultant for many businesses and I see those mistakes and missed opportunities every day. Cross linking your website with internal links is one of the most powerful, […]

How to use google analytics for seo reports

Use Google Analytics for SEO Reporting

Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]

Shopify Meta Description that increases SEO and Sales

In this blog post, we will learn what a meta description is, how it impacts SEO, what a good meta description looks like, and how you can implement one today. […]

7 Local Business GMB Optimization Tips

Your local business needs a GMB listing “Is GMB for me?”, asks every small business owner. The short answer is YES. Google’s own research indicated that 76% of local searches […]

B2B Customer Segmentation with Firmographic Data, Demographics & Geos

How to segment B2B Customers? Every business and marketing team needs to understand their buyers, especially in Business-to-Business (B2B). It’s not enough to know who is a good fit or […]

What is an SEO Keyword Gap Analysis and how to make it work for you?

In this post, we will discuss what a keyword gap analysis is, how to conduct one and what insights you can get from it to inform your SEO and content […]

Product Market Grid Example – Marketing Edition

The Product Market Grid was developed by Igor Ansoff in 1957 and first published by Harvard Business Review. I also published a post on what the Market Product Grid is […]

Pros and Cons of the Different Types of Digital Ads

Digitalization pushed many advertising formats into digital ads. The lines between the formats are fading. Commercials can not just be used on a single platform anymore, but repurposed in a […]