Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

Real Time Bidding 101

What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold, […]

Check Outbound Links from Website

Outbound links of a website can be understood as internal outgoing links or external (backlinks). Both are important to understand for your SEO. Internal cross-links are one of the most […]

Cluster analysis examples for customer segmentation

What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]

What does an SEO Project Manager do?

Job title SEO Project Manager An SEO project manager is responsible for ensuring that the company’s website has a good ranking in search engine results pages (SERPs). Their main job […]

The Secret to High-Ranking SEO Headlines: Tips and Tricks for 2024

Crafting Compelling SEO Headlines for Blogs and Websites In the digital world, a headline does much more than pique a reader’s curiosity; it serves as a critical gateway to your […]

How to allocate advertising budget effectively

The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. What is an advertising budget?The advertising budget is […]

Lead Magnet Ideas for Photographers and how to market them

Photographers often forget email marketing is a lead generation channel in their marketing mix. Direct bookings, Instagram followers, or even YouTube subscribers are common. Most photographers also have a website […]

8 tips for successful lead qualification

Not every lead is a good lead. Period. At the same time, even a lead that is good on paper may not be ready for the next steps in the […]

How to utilize paid, owned, and earned media in digital marketing?

Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]

The working relationship between SEO and SEA

SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]