Sascha Hoffmann - Back2MarketingSchool

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.

Track Button Clicks with Google Analytics

Google Analytics Track Button Clicks with Google Tag Manager

Tracking events like button clicks, link clicks, call widget clicks, and form submissions is an advanced measurement technique. It requires some basic understanding of how Google Analytics and other measurement […]

Google Ads Experiment to A/B Test Campaigns and Landing Pages

What is an experiment in Google Ads? An experiment in google ads is a form of A/B testing. You can test multiple variants like landing pages, bidding strategies, or an […]

Squarespace Speed Optimization for better user experiences and SEO

Page speed optimization is crucial for the user experience and your Squarespace SEO. With the 2021 and 2023 Google algorithm updates, these two are getting more and more connected. Unlike […]

Squarespace Facebook Pixel Tutorial – Without Coding

You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]

Squarespace Google Tag Manager Implementation

Easy Google Tag Manager Squarespace Implementation Beginners Guide

Unfortunately, Squarespace doesn’t have one-click solutions and plugins like WordPress. However, plugins often come with a cost of lower site speed and more and more code on the site. In […]

Add Google Analytics to Squarespace and Track Goals

Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]

SEO-Friendly Content Brief Template with Semantic Keyword Research

What is an SEO-friendly content brief? An SEO-focused content creation brief should include various aspects and research that help you target a specific keyword with your piece of content like […]

What is google answer targeting and people also ask

How to win in Google Quick Answer Box SEO & rank for People Also Ask?

What is an answer box? People Also Ask (PAA) or Google quick answer boxes are Google’s attempt to display the best answer for a search question. It’s related to the […]

How to send automated emails in Mailchimp with the free account (Sequence Hack)

Mailchimp is a great beginner’s marketing tool. It has evolved from Email Marketing to Landing Pages and full-on Marketing Automation solutions for every price tag. https://youtu.be/XgU_QPXP4dw However, when looking at […]

LinkedIn Funnel: How to build a lead generation campaign that converts

It’s not just about the number of leads but also the quality. LinkedIn’s advertising targeting capabilities are very unique and especially effective for B2B marketers. For this blog post we will break […]