Author: Sascha Hoffmann
Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany.
After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers.
His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue.
Sascha has been featured in industry publications.
How to duplicate a campaign in Google Ads
Duplicating a campaign in Google Ads Requirements: You need user permission to create campaigns as a Standard or Admin user. The easiest way to duplicate a campaign is by copying […]
How to create call-only ads in Google Ads
What are call-only ads in Google Ads? Call-only ads are a great way to get more calls to your business. Instead of appearing in the search results with a text-based […]
Bid Multipliers and Bid Adjustments: How to Optimize Your Ad Campaigns
What are bid multipliers? Bid multipliers or bid adjustments are important tools that can help you optimize your advertising campaigns. The terms can be used interchangeably. Bid multipliers are a […]
Google Ad Grants: How NGOs Can Leverage $10,000/Mo in Free Advertising
Google Ad Grants is a program that provides up to $10,000 per month in free advertising to qualified non-profit organizations. This can be a great way for NGOs to increase […]