Author: Sascha Hoffmann
Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany.
After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers.
His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue.
Sascha has been featured in industry publications.
5 ways on how you can uncover your buyer personas reading habits
The question of how you can uncover your buyer personas’ reading habits is so important that HubSpot includes it in their Content Marketing Certification Exam. Let’s see if you’d get […]
Why is Social Media an Important Part of Inbound Marketing?
This question is so important that HubSpot asks it in their exam: (A) Social media is a one-to-one medium you can use to market in a direct, human way. (B) […]
What is the blog feed format?
If you are looking for the daily themed crossword answers, the blog feed format abbreviation, the correct answer is RSS (Really Simple Syndication). But if you are a fellow marketer […]
11 Tips: Get more reviews with a direct Google Review Link
In this post, we will show you how to create a direct link to Google reviews and how to use this link correctly to get more reviews on autopilot. Create […]