Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
What is frequency capping

What is Frequency Capping?

Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]

What is spillover effect in marketing

What is the Spillover Effect

Spillover Effect Definition The spillover effect occurs when seemingly unrelated events influence another. The spillover effect can have both positive and negative impacts. The effect occurs in economics, finance, construction, […]

What is outbound marketing vs inbound

What is Outbound Marketing

Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]