The basics of complementary colors and how to use them
What are complementary colors? Complementary colors are pairs of colors that are opposite each other on the color wheel. When complementary colors are used together, they create a strong contrasting […]
How to run YouTube Video Ads
What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]
Everything you need to know about Google Responsive Search Ads
How does Google Ads generate responsive search ads? Google Ads generates responsive search ads by mixing and matching headlines and description lines that have been provided. This is very important […]
How to set up Google Ads Remarketing
How does Google Ads remarketing work? You need to place the Google Ads remarketing pixel on your website. When someone visits your website and accepts cookies the remarketing tag will […]
Improving Google Ads Quality Score
What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]
How to add negative keywords in Google Ads
What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]
7 Tips To Enhance Your Videos For SEO
How does video boost SEO results? To fully understand how video may boost your organic page ranking, it helps first to know what SEO is. Search engine optimization aims to […]
How to use the Google Ads Keyword Planner for ideas and forecasting
What is the Google Ads Keyword Planner? The Google Keyword Planner is a free tool that allows advertisers to research and plan their Google Ads campaigns. The planner lets users […]
Everything you need to know about Google Ads geofencing campaigns
What is Geofencing in Google Ads? A geofence is a virtual fence around a geolocation. You are targeting a specific area or a radius around a location like your physical […]
How to Do Affiliate Marketing on Pinterest
Most affiliate marketers use websites, blogs, YouTube channels, or TikTok to promote their offerings. Often overlooked – or just a tiny piece in your puzzle is Pinterest. Pinterest can be […]
