Leveraging Point-of-Sale Marketing effectively
What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]
What is the Google Sandbox Effect in SEO?
The so-called Google Sandbox effect is an unofficial status in SEO that describes new websites or articles that have not yet been fully understood, tested, and indexed by Google. Google […]
Website relaunch: The how-to guide and checklist
If you are in need of a website makeover and want to relaunch your website, it is important to consider some points. First of all, it is crucial whether your […]
Complete LinkedIn industry list in Campaign Manager
LinkedIn is the largest social network for business contacts. Businesses are divided into industries, which consist of main categories and subcategories. Currently (as of May 2022), there are a total […]
Making the most of artificial scarcity in marketing
What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]
SEO Writing 101: Follow these 9 steps to rank higher on Google
There are two ways how to approach SEO writing: Start with a topic and find a keyword Start with a keyword and find a topic First, you have a topic […]
Conducting and understanding the SEMRush keyword gap analysis
What is the SEMRush keyword gap analysis? A keyword gap analysis looks at the keywords every domain in the competitive set is ranking for. It then groups the keywords based […]
Full Guide: SEMRush Backlink Analysis & Audit
The SEMRush backlink audit can be conducted in two different ways and for many reasons. But two main reasons would be to improve your website’s authority as part of your […]
SEMRush Keyword Research How-To Guide
You don’t need a SEMRush Keyword Research Course – just this step-by-step guide. In this tutorial, I will show you my process for keyword research as an SEO Consultant as […]
Chatbot Success Metrics: Tracking statistics at every funnel stage
Leading and lagging chatbot statistics In chatbot conversational marketing we have to measure different chatbot success metrics – leading and lagging KPIs. Leading KPIs show us how the chatbot is […]
