Category: Marketing Automation
Marketing Automation
The complete guide to automated webinars for your lead generation
What Is an Automated Webinar? An automated webinar, also known as an evergreen webinar, is a webinar that’s been set up in advance to run without a host on demand […]
19 chatbot marketing hacks that actually optimize performance
Why is chatbot optimization so important? Optimizing your website’s chatbot conversational marketing is crucial to not just convert more visitors to leads but also qualify those leads for your sales […]
How to evaluate your chatbot marketing?
The Chatbot Evaluation Guide Chatbot marketing should be evaluated on the operational performance but also the overall investment/ROI. That means analyzing the chatbot engagement and conversion rates on the operational […]