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marketing attribution

Understanding Marketing Attribution Models to pick the right approach

first touch attribution model

Is first touch or last touch the best single touch attribution?

u shaped position based multi-touch attribution

How to achieve a better ROI with the U-Shaped Attribution Model

w shaped attribution model

Harness the Power of the W-Shaped Attribution Model to Boost Sales

media planning and media plan

Media Planning 101: How to Create an Effective Media Plan

visibility index

What is the Visibility Index in SEO and Why Does It Matter?

Tag: Google My Business

Google My Business and local SEO Insights

Google My Business and Shopify

Six benefits of having a Google My Business for Shopify stores

In this post, we will first analyze if you even qualify for a Google My Business listing with your Shopify store, where your store might be found, and finally 6 […]

Google My Business Keywords Insights

How to use Google My Business Insights for Keyword Research

Most local SEO marketers use keyword research tools to identify the best keywords for your Google My Business (GMB) listing. In this article, we explore the opposite: Using Google My […]

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Recent Posts
  • Understanding Marketing Attribution Models to pick the right approach
  • Is first touch or last touch the best single touch attribution?
  • How to achieve a better ROI with the U-Shaped Attribution Model
  • Harness the Power of the W-Shaped Attribution Model to Boost Sales
  • Media Planning 101: How to Create an Effective Media Plan
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