Tag: Marketing Automation
HubSpot Lead Scoring Limitations and Workarounds
Since you are here, I assume that you know what lead scoring models are and how to align with the Sales team on a lead score matrix already. If not, […]
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
5 Tips to leverage the HubSpot tracking code for marketing automation
The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]