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marketing attribution

Understanding Marketing Attribution Models to pick the right approach

first touch attribution model

Is first touch or last touch the best single touch attribution?

u shaped position based multi-touch attribution

How to achieve a better ROI with the U-Shaped Attribution Model

w shaped attribution model

Harness the Power of the W-Shaped Attribution Model to Boost Sales

media planning and media plan

Media Planning 101: How to Create an Effective Media Plan

visibility index

What is the Visibility Index in SEO and Why Does It Matter?

Tag: Marketing Automation

automated email nurturing workflow

Skyrocket Your Conversions with Advanced Lead Nurturing Workflows

As you probably know, most leads aren’t typically ready to make the purchase right away. However, with a lead nurturing workflow, they’ll be ready to buy in no time. So, […]

leadfeeder vs lead forensics intent data comparison

Leadfeeder vs. Albacross: Which is better for you [2024 Comparison]

Leadfeeder and Albacross are two of the most popular B2B intent-based lead generation software in the market.  Specializing in buyer intent marketing by website-based visitor identification, tracking, and prospect follow-up, […]

leadfeeder vs lead forensics intent data comparison

Leadfeeder vs Lead Forensics: Which One Should You Choose?

Intent data providers are software platforms that collect and analyze data signals from visitors’ online behavior and activity to identify buying trends and patterns. Two of the most widely used […]

buyer intent marketing

Increase conversion by 3x with Buyer Intent Marketing

Did you know that 94% of companies use intent data to meet their business goals? Moreover, buyer intent data can increase conversion rates by over 200%. This statistic only proves […]

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  • Understanding Marketing Attribution Models to pick the right approach
  • Is first touch or last touch the best single touch attribution?
  • How to achieve a better ROI with the U-Shaped Attribution Model
  • Harness the Power of the W-Shaped Attribution Model to Boost Sales
  • Media Planning 101: How to Create an Effective Media Plan
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