Author: Sascha Hoffmann
7 Local Business GMB Optimization Tips
Your local business needs a GMB listing “Is GMB for me?”, asks every small business owner. The short answer is YES. Google’s own research indicated that 76% of local searches […]
The battle of funny hashtags on Instagram in 2024
Hashtags are the best way to be discovered on Social Media and especially Instagram. In this post, I looked at the most popular funny hashtags in 2024 compared to 3 […]
B2B Customer Segmentation with Firmographic Data, Demographics & Geos
How to segment B2B Customers? Every business and marketing team needs to understand their buyers, especially in Business-to-Business (B2B). It’s not enough to know who is a good fit or […]
What is an SEO Keyword Gap Analysis and how to make it work for you?
In this post, we will discuss what a keyword gap analysis is, how to conduct one and what insights you can get from it to inform your SEO and content […]
Product Market Grid Example – Marketing Edition
The Product Market Grid was developed by Igor Ansoff in 1957 and first published by Harvard Business Review. I also published a post on what the Market Product Grid is […]
Pros and Cons of the Different Types of Digital Ads
Digitalization pushed many advertising formats into digital ads. The lines between the formats are fading. Commercials can not just be used on a single platform anymore, but repurposed in a […]
Market Product Grid Explained from a Marketing Point-of-View
The Market Product Grid, also known as the Igor Ansoff Matrix, is a Business Growth Strategy framework that helps a company define growth strategies concerning the risk level. It was […]
Delete Facebook Pixel from Business Manager and your Website
The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]
Everything you need to know about Squarespace sitemap.xml files
Does Squarespace create a sitemap? Squarespace creates a sitemap automatically for you. Every time you create or remove a URL, Squarespace updates your sitemap, so you don’t have to do […]
Google Analytics Track Button Clicks with Google Tag Manager
Tracking events like button clicks, link clicks, call widget clicks, and form submissions is an advanced measurement technique. It requires some basic understanding of how Google Analytics and other measurement […]









