Marketing Automation Made Easy - Page 4 of 4

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How to use a Lead Score Matrix

What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]

Lead Scoring Models Explained

What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]

5 Tips to leverage the HubSpot tracking code for marketing automation

The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]