Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
How to do ABM on LinkedIn?
What is Account Based Marketing (ABM) and how does LinkedIn fit in? Account Based Marketing or short ABM is the targeted approach to tailor marketing campaigns towards the accounts that […]
LinkedIn Funnel: How to build a lead generation campaign that converts
It’s not just about the number of leads but also the quality. LinkedIn’s advertising targeting capabilities are very unique and especially effective for B2B marketers. For this blog post we will break […]
How to find search terms vs keywords vs search queries for your ad campaigns and SEO
In the sea of Google and keyword tools, three terms get thrown around a lot: search terms, search queries, and keywords. But what’s the difference and how do I use […]
How to use Google Search Console for Keyword Research
Google Search Console makes it possible to identify and analyze search queries your domain and single pages are ranking for, which keywords drive traffic to your site, and where you […]
