Tag: Marketing Analytics
The benefits & drawbacks of linear marketing attribution
In today’s digital marketing landscape, understanding the customer’s journey is paramount to your success. One method that allows you to track this journey from the first point of contact to […]
Leadfeeder vs. Albacross: Which is better for you [2024 Comparison]
Leadfeeder and Albacross are two of the most popular B2B intent-based lead generation software in the market. Specializing in buyer intent marketing by website-based visitor identification, tracking, and prospect follow-up, […]
Leadfeeder vs Lead Forensics: Which One Should You Choose?
Intent data providers are software platforms that collect and analyze data signals from visitors’ online behavior and activity to identify buying trends and patterns. Two of the most widely used […]
Increase conversion by 3x with Buyer Intent Marketing
Did you know that 94% of companies use intent data to meet their business goals? Moreover, buyer intent data can increase conversion rates by over 200%. This statistic only proves […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]
Master B2B Marketing Attribution: Best Practices and Tools for Success
B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]
Understanding Marketing Attribution Models to pick the right approach
Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]
Is first touch or last touch the best single touch attribution?
Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]