Tag: Marketing Analytics
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
Cost-Per-Order CPO Marketing
What is CPO Marketing? CPO means Cost Per Order and is a marketing metric that is frequently used in online retail and affiliate marketing. CPS – Cost Per Sale – […]
What is the difference between CPM and eCPM in marketing?
eCPM vs CPM CPM or Cost per Mille (from the Latin Mille = thousand) is a digital advertising metric that provides information about the cost per thousand impressions of an […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
Ad Visibility and Ad Viewability
What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]
Google My Business Reporting Tool – Export Data via Email
You can export Google My Business Data via an API to Google Data Studios and subscribe to get updates straight to your email inbox. https://youtu.be/jMvI0k5Id0o How to connect Google My […]
The Most Important SEO Metrics to Track
As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]
5 Tips to leverage the HubSpot tracking code for marketing automation
The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]