Author: Sascha Hoffmann
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Calculate your ad budget correctly
As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]
Everything you need to know about Gated and Ungated Content
What is gated content? Gated content is any type of content that can only be accessed in exchange for information or payment. The “gate” usually refers to a form to […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
Cost-Per-Order CPO Marketing
What is CPO Marketing? CPO means Cost Per Order and is a marketing metric that is frequently used in online retail and affiliate marketing. CPS – Cost Per Sale – […]
Geotagging Marketing for Local Businesses
What is geotagging? Geotagging is the process of attaching geographic latitude and longitude coordinates in the metadata to media files. Often, geotags are added directly from a mobile device. Geotags […]
Sales promotion from a marketing point of view with examples
What are sales promotions? Sales promotion refers to tactics aimed at directly increasing sales. Sales promotion refers to the totality of all activities that are intended to increase sales. The […]
NoIndex NoFollow SEO Use Cases
The terms NoIndex and NoFollow keep popping up in search engine optimization. In this post, I explain – in plain English – how these terms affect your SEO results. What […]
Cannibalization Marketing Effect Examples
What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]
Backlink FAQs and Terminologies
How do backlinks work? Search engines like Google read the code of a website. In the HTML code links are written as follows: <a href=”https://domain.com/slug/”>Anchor Text</a> Href means that it’s […]