Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
5 Principles of Advertising

The 5 principles of advertising

What are the basic principles of advertising? Advertising activities are subject to five principles: Truth, Clarity, Originality, Effectiveness, and Profitability. Especially the first two, truth and clarity, can have legal […]

Buzz Marketing Examples and definition

Buzz Marketing Examples, Types, and Definition

What is Buzz Marketing? Buzz marketing is a sub-discipline of word-of-mouth marketing and has an interface with viral marketing. The goal of buzz marketing is to increase the awareness of […]

What is virtual webinar marketing

Best Practices for Virtual Webinar Marketing

What is a virtual webinar? A virtual webinar is an online seminar that takes place live or recorded on the Internet. In order to participate in the online event, participants […]

Ad Visibility vs Viewability explained

Ad Visibility and Ad Viewability

What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]

What is frequency capping

What is Frequency Capping?

Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]

What is spillover effect in marketing

What is the Spillover Effect

Spillover Effect Definition The spillover effect occurs when seemingly unrelated events influence another. The spillover effect can have both positive and negative impacts. The effect occurs in economics, finance, construction, […]

What is outbound marketing vs inbound

What is Outbound Marketing

Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]

Online Marketing Insider Tips and Advice

Insider Tips and Advice for Online Marketing

What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]