Author: Sascha Hoffmann
Is first touch or last touch the best single touch attribution?
Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
Media Planning 101: How to Create an Effective Media Plan
What is media planning? Media planning is the process of creating a strategy to reach your target audience through various forms of media. This includes reaching potential customers through TV, […]
What is the Visibility Index in SEO and Why Does It Matter?
What is the visibility index in SEO? The visibility index, or visibility score, is an SEO metric used to measure how visible a website is in search engine results pages […]
Learn the ins and outs of telemarketing and how to use it effectively
Telemarketing can be a great way to increase sales and grow your business. However, it can also be ineffective and costly if not done correctly. In this blog post, we […]
Everything you need to know about One Pagers in Marketing
One pagers are an important tool in any marketer’s arsenal. They can be used for a variety of purposes, from single page websites to sales collateral. But what exactly is […]
Can you see who viewed your Facebook videos & what to use the data?
Facebook has been rolling out some new features for business pages, and one of those features is the ability to see who has viewed your videos. This can be a […]
The best Automated Webinar Tools for you
Imagine having to deliver the same webinar live over and over. These webinars play a pivotal part in your business. To demonstrate, over 73% of business-to-business (B2B) companies pointed out […]
SEMRush vs. SpyFu Comparison
Trying to fight your way through Google’s ranking is becoming increasingly difficult. Fortunately, several search engine optimization (SEO) tools have made this task more possible. We’re talking about SEMRush and […]