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Tips for successful Lead Qualification

8 tips for successful lead qualification

Paid Owned Earned Media

How to utilize paid, owned, and earned media in digital marketing?

SEO and SEA alignment and differences

The working relationship between SEO and SEA

10 Google Ads Optimization tips

10 Google Ads Optimization Tips

4 areas of Website Optimization

4 areas of website optimization for more reach and contact inquiries

Ad Budget Calculation

Calculate your ad budget correctly

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
Product Market Grid Example

Product Market Grid Example – Marketing Edition

The Product Market Grid was developed by Igor Ansoff in 1957 and first published by Harvard Business Review. I also published a post on what the Market Product Grid is […]

Pros and cons of types of digital ads

Pros and Cons of the Different Types of Digital Ads

Digitalization pushed many advertising formats into digital ads. The lines between the formats are fading. Commercials can not just be used on a single platform anymore, but repurposed in a […]

Ansoff Product Market Matrix Marketing POV

Market Product Grid Explained from a Marketing Point-of-View

The Market Product Grid, also known as the Igor Ansoff Matrix, is a Business Growth Strategy framework that helps a company define growth strategies concerning the risk level. It was […]

Delete Facebook Pixel

Delete Facebook Pixel from Business Manager and your Website

The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]

Squarespace Sitemap XML FAQ

Everything you need to know about Squarespace sitemap.xml files

Does Squarespace create a sitemap? Squarespace creates a sitemap automatically for you. Every time you create or remove a URL, Squarespace updates your sitemap, so you don’t have to do […]

Track Button Clicks with Google Analytics

Google Analytics Track Button Clicks with Google Tag Manager

Tracking events like button clicks, link clicks, call widget clicks, and form submissions is an advanced measurement technique. It requires some basic understanding of how Google Analytics and other measurement […]

How to ab test google ads

Google Ads Experiment to A/B Test Campaigns and Landing Pages

What is an experiment in Google Ads? An experiment in google ads is a form of A/B testing. You can test multiple variants like landing pages, bidding strategies, or an […]

Squarespace Speed Optimization

Squarespace Speed Optimization for better user experiences and SEO

Page speed optimization is crucial for the user experience and your Squarespace SEO. With the 2021 and 2023 Google algorithm updates, these two are getting more and more connected. Unlike […]

Facebook Pixel and Squarespace

Squarespace Facebook Pixel Tutorial – Without Coding

You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]

Squarespace Google Tag Manager Implementation

Easy Google Tag Manager Squarespace Implementation Beginners Guide

Unfortunately, Squarespace doesn’t have one-click solutions and plugins like WordPress. However, plugins often come with a cost of lower site speed and more and more code on the site.  In […]

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