Author: Sascha Hoffmann
Sales promotion from a marketing point of view with examples
What are sales promotions? Sales promotion refers to tactics aimed at directly increasing sales. Sales promotion refers to the totality of all activities that are intended to increase sales. The […]
NoIndex NoFollow SEO Use Cases
The terms NoIndex and NoFollow keep popping up in search engine optimization. In this post, I explain – in plain English – how these terms affect your SEO results. What […]
Cannibalization Marketing Effect Examples
What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]
Backlink FAQs and Terminologies
How do backlinks work? Search engines like Google read the code of a website. In the HTML code links are written as follows: <a href=”https://domain.com/slug/”>Anchor Text</a> Href means that it’s […]
What is the difference between CPM and eCPM in marketing?
eCPM vs CPM CPM or Cost per Mille (from the Latin Mille = thousand) is a digital advertising metric that provides information about the cost per thousand impressions of an […]
How many ads should be implemented per ad group?
This question is so important that Google tests this knowledge in its Search Certification Exam. Let’s see if you’d get it right? Only one One or two Two to three […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
12 Best Practices for Deal Based Workflows in HubSpot Marketing Hub
The sales pipeline is organized in so-called deals in HubSpot. While there are 3 main subscriptions available (Service Hub, Sales Hub, and Marketing Hub), we will focus on Marketing tips […]
5 ways on how you can uncover your buyer personas reading habits
The question of how you can uncover your buyer personas’ reading habits is so important that HubSpot includes it in their Content Marketing Certification Exam. Let’s see if you’d get […]
Why is Social Media an Important Part of Inbound Marketing?
This question is so important that HubSpot asks it in their exam: (A) Social media is a one-to-one medium you can use to market in a direct, human way. (B) […]