Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
Cost-Per-Order CPO Marketing
What is CPO Marketing? CPO means Cost Per Order and is a marketing metric that is frequently used in online retail and affiliate marketing. CPS – Cost Per Sale – […]
What is the difference between CPM and eCPM in marketing?
eCPM vs CPM CPM or Cost per Mille (from the Latin Mille = thousand) is a digital advertising metric that provides information about the cost per thousand impressions of an […]
How many ads should be implemented per ad group?
This question is so important that Google tests this knowledge in its Search Certification Exam. Let’s see if you’d get it right? Only one One or two Two to three […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
The 5 principles of advertising
What are the basic principles of advertising? Advertising activities are subject to five principles: Truth, Clarity, Originality, Effectiveness, and Profitability. Especially the first two, truth and clarity, can have legal […]
Ad Visibility and Ad Viewability
What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]
What is Frequency Capping?
Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]
What is an SEO Keyword Gap Analysis and how to make it work for you?
In this post, we will discuss what a keyword gap analysis is, how to conduct one and what insights you can get from it to inform your SEO and content […]
Pros and Cons of the Different Types of Digital Ads
Digitalization pushed many advertising formats into digital ads. The lines between the formats are fading. Commercials can not just be used on a single platform anymore, but repurposed in a […]