Tag: How-to
Cluster analysis examples for customer segmentation
What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]
The Secret to High-Ranking SEO Headlines: Tips and Tricks for 2024
Crafting Compelling SEO Headlines for Blogs and Websites In the digital world, a headline does much more than pique a reader’s curiosity; it serves as a critical gateway to your […]
How to allocate advertising budget effectively
The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. What is an advertising budget?The advertising budget is […]
10 Google Ads Optimization Tips
Google Ads can be created and optimized at different levels. I look at optimization in the time horizon (short, mid, and long-term) although all optimizations have long-term valid adjustments. It’s […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Calculate your ad budget correctly
As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]
What is Frequency Capping?
Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]
Everything you need to know about Image Alt Tags
What is an Image ALT Tag? An Alt Tag (or Alt Attribute) stands for Alternative Tag. The tag is used with images on the Internet to describe them and use […]
The best social media for professional growth
Why you should use a social media for professional growth In order to expand your personal or even corporate network, you should use social networks for business contacts. LinkedIn is […]
Easy SEO Internal Link Analysis & Audit
An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]