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marketing attribution

Understanding Marketing Attribution Models to pick the right approach

first touch attribution model

Is first touch or last touch the best single touch attribution?

u shaped position based multi-touch attribution

How to achieve a better ROI with the U-Shaped Attribution Model

w shaped attribution model

Harness the Power of the W-Shaped Attribution Model to Boost Sales

media planning and media plan

Media Planning 101: How to Create an Effective Media Plan

visibility index

What is the Visibility Index in SEO and Why Does It Matter?

Tag: Keyword Research

Search terms vs keyword vs search query

How to find search terms vs keywords vs search queries for your ad campaigns and SEO

In the sea of Google and keyword tools, three terms get thrown around a lot: search terms, search queries, and keywords. But what’s the difference and how do I use […]

Keyword Research Google Search Console

How to use Google Search Console for Keyword Research

Google Search Console makes it possible to identify and analyze search queries your domain and single pages are ranking for, which keywords drive traffic to your site, and where you […]

Google My Business Keywords Insights

How to use Google My Business Insights for Keyword Research

Most local SEO marketers use keyword research tools to identify the best keywords for your Google My Business (GMB) listing. In this article, we explore the opposite: Using Google My […]

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  • Understanding Marketing Attribution Models to pick the right approach
  • Is first touch or last touch the best single touch attribution?
  • How to achieve a better ROI with the U-Shaped Attribution Model
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